Google has rolled out Lyria 3.5 in Flow Music, addressing AI music's biggest weaknesses with richer melodies and more natural vocals. The upgraded model now integrates directly with Gemini, giving Indian advertisers a powerful tool to generate production-ready, on-brand audio for campaigns in seconds.
- Core Update: Lyria 3.5 fixes previous weaknesses—the model now produces richer melodies, more expressive vocals, and better harmony, solving AI music's biggest weaknesses.
- Key Metrics / Specs: Available via Flow Music with Gemini integration; generates multi-layered tracks with predictable, on-brand audio.
Pricing tiers (rough, as per Gemini plans): Free (limited), Pro ~$19.99/month, Ultra ~$24.99/month (aggregated reporting suggests these tiers—check official page for exact regional pricing in INR). - Access & Availability: Rolling out now in Gemini app and Flow Music—available immediately. Create custom music or adapt existing tracks with text prompts.
For Indian advertisers, the competitive advantage is timelier. Instead of buying expensive stock music or waiting for composers, brands can now generate custom, culturally-adapted jingles and background scores in minutes—matching local sensibilities with precision. This frees up budget for AI digital marketing channels where that budget goes further.
Want help integrating AI-generated audio into your SEO, social media, or paid ad strategy? NaviGo Tech Solutions' AI Ads & Automation services can help you apply this new capability to content marketing, client outreach, and ad creative across India—especially in local content campaigns for Chennai and Metro markets.