Perplexity Pro just rolled out Astra mode, a new agentic research layer built specifically for marketers — with enhanced local context for India. It auto-runs multi-step searches, compiles competitor intel, and drafts campaign-ready briefs with cited sources, in under a minute.
- Core Update: Astra mode now auto-executes deep-dive research for audience personas, trending topics, and SERP analysis tailored to Indian market nuances.
- Key Metrics / Specs: Reports generate in under 60 seconds, with up to 45% faster data synthesis than standard Pro searches.
- Access & Availability: Live now for all Perplexity Pro subscribers on web and mobile — no extra cost or waitlist.
For Chennai brands cutting through noisy feeds, Astra's edge is speed plus locality — it pulls state-level language cues, festival-season demand spikes, and hyperlocal competitor moves. Teams can now skip hours of tab-hopping and move straight to execution. If you're already leaning on AI-driven discovery, pair this with SEO Optimization to turn those instant insights into rankable content — or explore why social-first search matters more than ever in 2026.