{"id":1930,"date":"2026-07-01T18:36:33","date_gmt":"2026-07-01T18:36:33","guid":{"rendered":"https:\/\/navigotechsolutions.com\/blog\/aws-agentcore-memory-what-indian-businesses-must-know-in-2026\/"},"modified":"2026-07-01T18:36:41","modified_gmt":"2026-07-01T18:36:41","slug":"aws-agentcore-memory-what-indian-businesses-must-know-in-2026","status":"publish","type":"post","link":"https:\/\/navigotechsolutions.com\/blog\/aws-agentcore-memory-what-indian-businesses-must-know-in-2026\/","title":{"rendered":"AWS AgentCore Memory: What Indian Businesses Must Know in 2026"},"content":{"rendered":"<style>\n:root{--primary-blue:#1e90ff;--deep-blue:#003C8F;--accent-orange:#1e90ff;--neutral-bg:#F9F9F9;--neutral-white:#FFFFFF;--text-charcoal:#2C2C2C;--text-grey:#555555;--light-blue-bg:#EDF5FF;}\nbody{margin:0;padding:0;font-family:'Open Sans',sans-serif;background-color:var(--neutral-bg);color:var(--text-charcoal);line-height:1.6;}\na{color:var(--primary-blue);font-weight:700;text-decoration:none;border-bottom:2px solid var(--accent-orange);transition:all .3s ease;}\na:hover{color:var(--deep-blue);border-bottom-color:var(--primary-blue);background-color:var(--light-blue-bg);}\n.navigo-container{font-family:'Open Sans',sans-serif;background-color:var(--neutral-bg);background-image:radial-gradient(#e5e5e5 1px,transparent 1px);background-size:20px 20px;max-width:900px;margin:40px auto;padding:40px;border-radius:20px;box-shadow:0 10px 30px 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p{font-size:1.05rem;color:var(--text-grey);line-height:1.7;margin:0 0 12px;max-width:760px;}\n.navigo-article{background:var(--neutral-white);padding:35px;border-radius:12px;border:1px solid #e5e5e5;line-height:1.9;font-size:1.06rem;color:var(--text-grey);position:relative;z-index:1;}\n.navigo-article h2{font-family:'Montserrat',sans-serif;color:var(--deep-blue);font-size:1.6rem;margin-top:34px;margin-bottom:12px;}\n.navigo-article h3{font-family:'Montserrat',sans-serif;color:var(--text-charcoal);font-size:1.2rem;margin-top:22px;margin-bottom:8px;}\n.navigo-article p{margin-bottom:14px;}\n.navigo-article ul{margin-left:18px;margin-bottom:14px;}\n.navigo-article table{width:100%;border-collapse:collapse;margin:20px 0;}\n.navigo-article th,.navigo-article td{border:1px solid #e5e5e5;padding:12px;text-align:left;}\n.navigo-article th{background-color:#f2f2f2;color:var(--deep-blue);}\n.key-takeaways{background:var(--light-blue-bg);border-left:6px solid var(--primary-blue);padding:18px 22px;border-radius:8px;margin:28px 0;}\n.toc{background:#fafafa;border:1px solid #eee;padding:20px;border-radius:8px;margin:25px 0;}\n.toc strong{display:block;margin-bottom:10px;font-family:'Montserrat',sans-serif;color:var(--deep-blue);}\n.toc ul{list-style-type:none;padding-left:0;margin:0;}\n.toc li{margin-bottom:8px;padding-left:15px;position:relative;}\n.toc li::before{content:\"\u2022\";color:var(--primary-blue);position:absolute;left:0;top:0;}\n.navigo-faq-header{text-align:center;margin-top:42px;margin-bottom:22px;}\n.navigo-faq-header h2{font-family:'Montserrat',sans-serif;font-size:1.9rem;color:var(--text-charcoal);}\n.navigo-faq-details{background:var(--neutral-white);margin-bottom:12px;border-radius:8px;border:1px solid #e5e5e5;overflow:hidden;position:relative;z-index:1;}\n.navigo-faq-summary{padding:16px 20px;font-family:'Montserrat',sans-serif;font-weight:700;color:var(--deep-blue);cursor:pointer;display:flex;justify-content:space-between;align-items:center;list-style:none;}\n.navigo-faq-summary::after{content:'';width:10px;height:10px;border-right:3px solid var(--primary-blue);border-bottom:3px solid var(--primary-blue);transform:rotate(45deg);flex-shrink:0;}\n.navigo-faq-details[open] .navigo-faq-summary::after{transform:rotate(-135deg);}\n.navigo-faq-answer{padding:0 20px 18px;color:var(--text-grey);}\n.navigo-footer{margin-top:36px;padding-top:22px;border-top:2px solid #eee;text-align:center;color:var(--text-grey);font-size:.95rem;position:relative;z-index:1;}\n@media(max-width:768px){.navigo-container{padding:20px;margin:0;border-radius:0;}.navigo-hero{padding:25px;}.navigo-article{padding:20px;font-size:1rem;}.navigo-shape-top-right,.navigo-shape-bottom-left{display:none;}}\n<\/style>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@400;700;800&#038;family=Open+Sans:wght@400;600;700&#038;display=swap\" rel=\"stylesheet\">\n<div class=\"navigo-container\">\n<div class=\"navigo-shape-top-right\"><\/div>\n<div class=\"navigo-shape-bottom-left\"><\/div>\n<div class=\"navigo-hero\">\n<div class=\"navigo-logo\">NaviGo Tech Solutions<\/div>\n<h1>AWS Just Launched AgentCore Memory: What Indian Businesses Must Know<\/h1>\n<p><strong>AWS AgentCore Memory<\/strong> is a new feature that lets your AI agents remember past conversations and user preferences. This means no more repeating your name, order history, or support ticket number every time you interact. For Indian businesses, this changes how customer support, sales follow-ups, and internal processes work.<\/p>\n<p>This guide covers:<\/p>\n<ul>\n<li>What AgentCore Memory actually does and why it matters<\/li>\n<li>How Indian small businesses can use it today<\/li>\n<li>Common pitfalls to avoid when deploying AI agents with memory<\/li>\n<li>A comparison of memory features across leading AI platforms<\/li>\n<\/ul>\n<p>Let\u2019s break down exactly what AWS launched and how your business in Chennai or anywhere in India can benefit.<\/p>\n<\/p><\/div>\n<div class=\"navigo-article\">\n<div class=\"key-takeaways\"><strong>What You&#8217;ll Learn:<\/strong><\/p>\n<ul>\n<li>AgentCore Memory lets AI agents remember context across sessions, making interactions feel human-like.<\/li>\n<li>Indian businesses can use it to automate customer support, sales, and internal workflows without losing history.<\/li>\n<li>AWS prioritises security and compliance, which is critical for regulated industries in India.<\/li>\n<li>Simple step-by-step to get started with memory-enabled agents on Amazon Bedrock.<\/li>\n<\/ul><\/div>\n<div class=\"toc\"><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#section-1\">What is AWS AgentCore Memory<\/a><\/li>\n<li><a href=\"#section-2\">Why This Matters for Indian Businesses<\/a><\/li>\n<li><a href=\"#section-3\">How to Use AgentCore Memory Step by Step<\/a><\/li>\n<li><a href=\"#section-4\">Common Mistakes to Avoid<\/a><\/li>\n<li><a href=\"#section-5\">AgentCore Memory vs Other AI Memory Solutions<\/a><\/li>\n<\/ul><\/div>\n<h2 id=\"section-1\">What is AWS AgentCore Memory<\/h2>\n<p>AWS AgentCore Memory is a new capability within Amazon Bedrock AgentCore. It allows your AI agents to build a persistent log of information about users over time. In plain language, your chatbot or virtual assistant no longer forgets who you are between conversations.<\/p>\n<p>Think about a customer calling your support line. Without memory, they repeat their order number, address, and issue each time. With AgentCore Memory, the agent recalls everything from the last chat. This includes preferences, past orders, and even unresolved issues. The agent picks up right where you left off.<\/p>\n<p>Dr. Matt Wood, VP for AI Products at AWS, stated that security is baked into these gen AI applications from day one. For Indian businesses, this is crucial. Many small business owners worry about data privacy. AWS assures that memory retention respects compliance standards.<\/p>\n<p>David Richardson, VP of AgentCore, explained that this makes agents more powerful. It is not just about answering questions. It is about remembering context to give smarter, faster responses. Your AI agent can now handle multi-step tasks like booking a hotel or managing a customer complaint without needing a human to catch up.<\/p>\n<h2 id=\"section-2\">Why This Matters for Indian Businesses<\/h2>\n<h3>Better Customer Experience Without Extra Staff<\/h3>\n<p>Most Indian small businesses handle hundreds of WhatsApp messages, phone calls, and emails daily. Without memory, each interaction feels cold and repetitive. With AgentCore Memory, your chatbot can greet a returning customer by name, recall their last purchase, and suggest relevant products. This builds trust and reduces friction. Customers feel heard.<\/p>\n<h3>Cost Savings from Fewer Repetitions<\/h3>\n<p>If your support team spends 30 minutes per day just repeating the same instructions, that adds up. AgentCore Memory eliminates that waste. The agent remembers FAQs, order statuses, and user preferences. Your human staff can focus on complex issues instead of basic data retrieval. For a small business in Chennai with a lean team, this is a direct productivity gain.<\/p>\n<h3>Compliance and Security for Regulated Industries<\/h3>\n<p>Finance, healthcare, and legal sectors in India face strict data rules. AWS security framework ensures that memory is stored securely and can be deleted on request. This matters if you handle GST invoices, medical records, or contract details. You can deploy AI agents without breaking compliance.<\/p>\n<h3>Scaling Sales and Follow-Ups<\/h3>\n<p>Imagine a real estate agent in Chennai who follows up with 50 leads each week. With memory, the AI remembers each lead&#8217;s budget, preferred location, and last visited property. The agent can send personalised property suggestions without manual note-taking. This turns a generic follow-up into a warm, relevant conversation.<\/p>\n<figure class=\"wp-block-image size-large\" style=\"margin: 32px 0; text-align: center;\">\n                      <img decoding=\"async\" src=\"https:\/\/navigotechsolutions.com\/blog\/wp-content\/uploads\/2026\/07\/aws-agentcore-memory-1.jpg\" alt=\"list-based infographic of why this matters, numbered colored icons, clean white background, premium colours. Icons represent customer experience, cost savings, compliance, and sales follow-ups. Each numbered card has a short label and a one-line explanation.\" style=\"border-radius: 12px; max-width: 100%; height: auto; box-shadow: 0 4px 15px rgba(0,0,0,0.08);\" \/><br \/>\n                    <\/figure>\n<h2 id=\"section-3\">How to Use AgentCore Memory Step by Step<\/h2>\n<ul>\n<li><strong>Step 1: Set up an Amazon Bedrock account.<\/strong> If you already run AWS for hosting or storage, you can enable Bedrock from the console. For new users, create an AWS account and navigate to Amazon Bedrock. No prior AI experience is needed, but basic cloud familiarity helps.<\/li>\n<li><strong>Step 2: Create a new AgentCore agent.<\/strong> In the Bedrock console, select &#8216;Agents&#8217; and choose &#8216;Create agent.&#8217; Give it a name like &#8216;ChennaiSupportBot.&#8217; Configure the foundation model, for example, Claude or Llama, based on your use case.<\/li>\n<li><strong>Step 3: Enable memory retention.<\/strong> In the agent settings, toggle on &#8216;Memory retention.&#8217; This is the new feature from AWS. You can set a retention period, say 30 days, and define what data the agent should remember. Keep it minimal to reduce storage costs.<\/li>\n<li><strong>Step 4: Define actions and knowledge bases.<\/strong> Connect your agent to your business data, such as product catalogues, FAQ documents, or CRM records. Use Amazon S3 or a database. Then define actions like &#8216;check order status&#8217; or &#8216;book appointment.&#8217;<\/li>\n<li><strong>Step 5: Test and deploy.<\/strong> Use the built-in test console to simulate conversations. Check if the agent remembers previous chats. Once satisfied, deploy the agent to your website, WhatsApp Business API, or mobile app. Monitor usage in the AWS dashboard.<\/li>\n<\/ul>\n<p>For help with building and deploying AI agents, explore our <a href=\"https:\/\/navigotechsolutions.com\/services.html#ai-agents\">AI Agents and Bots<\/a> service at NaviGo Tech Solutions. We can set up the entire pipeline for your Chennai business.<\/p>\n<h2 id=\"section-4\">Common Mistakes to Avoid<\/h2>\n<h3>Storing Too Much Memory<\/h3>\n<p>One early mistake is keeping every single interaction forever. This drives up costs and creates privacy risks. Set a retention policy. Forget data after 30 or 90 days unless it is business-critical. Only store what improves the customer experience. For example, remember a user&#8217;s name and last order, but not their full credit card details.<\/p>\n<h3>Ignoring User Consent<\/h3>\n<p>Indian users are becoming privacy aware. Always ask for consent before storing memory. A simple message like &#8216;I can remember your preferences to serve you better. Is that okay?&#8217; builds trust. You can delete memory on user request. Failing to do so can harm your reputation.<\/p>\n<h3>Not Testing with Real Scenarios<\/h3>\n<p>Many businesses deploy memory agents without testing edge cases. What if a user shares incorrect information? Or what if the agent confuses two customers with similar names? Run tests with your team using real customer queries before going live. Iterate based on feedback.<\/p>\n<p>If you need guidance on best practices, read our guide on <a href=\"https:\/\/navigotechsolutions.com\/blog\/openai-new-agent-tools-for-indian-marketing-automation-in-2026\/\">OpenAI&#8217;s new agent tools for Indian marketing automation<\/a>. The principles for memory and automation apply across platforms.<\/p>\n<figure class=\"wp-block-image size-large\" style=\"margin: 32px 0; text-align: center;\">\n                      <img decoding=\"async\" src=\"https:\/\/navigotechsolutions.com\/blog\/wp-content\/uploads\/2026\/07\/aws-agentcore-memory-2.jpg\" alt=\"2-column comparison grid, Mistakes (red X) vs Best Practices (green check), clean white background. Each row shows a mistake like 'Storing too much memory' on the left with a red X, and its best practice on the right with a green check. Simple bar chart or icon-based design.\" style=\"border-radius: 12px; max-width: 100%; height: auto; box-shadow: 0 4px 15px rgba(0,0,0,0.08);\" \/><br \/>\n                    <\/figure>\n<h2 id=\"section-5\">AgentCore Memory vs Other AI Memory Solutions<\/h2>\n<p>AgentCore Memory is not the only memory option available. OpenAI, Google, and Anthropic offer similar capabilities. The table below compares key features across platforms for Indian small businesses.<\/p>\n<table>\n<thead>\n<tr>\n<th>Feature<\/th>\n<th>AWS AgentCore Memory<\/th>\n<th>OpenAI Memory<\/th>\n<th>Google Vertex AI Memory<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Launch Date<\/td>\n<td>July 2025 (preview)<\/td>\n<td>Early 2025<\/td>\n<td>Mid 2025<\/td>\n<\/tr>\n<tr>\n<td>Memory Persistence<\/td>\n<td>Session and cross-session<\/td>\n<td>Cross-session with user opt-out<\/td>\n<td>Session only initially<\/td>\n<\/tr>\n<tr>\n<td>Security &#038; Compliance<\/td>\n<td>Enterprise-grade with SOC, PCI, HIPAA<\/td>\n<td>Basic encryption<\/td>\n<td>Advanced with Google Cloud<\/td>\n<\/tr>\n<tr>\n<td>Data Retention Control<\/td>\n<td>Customisable periods, delete on request<\/td>\n<td>Automatic but less granular<\/td>\n<td>Manual management<\/td>\n<\/tr>\n<tr>\n<td>Ease of Setup for Small Business<\/td>\n<td>Moderate, needs AWS account<\/td>\n<td>Easy via API<\/td>\n<td>Moderate, needs GCP account<\/td>\n<\/tr>\n<tr>\n<td>Best For<\/td>\n<td>Regulated Indian industries, compliance-heavy<\/td>\n<td>Quick chatbot prototypes<\/td>\n<td>Large-scale analytics projects<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>For most Indian small businesses, AWS AgentCore Memory offers the strongest combination of security and customisation. If you already use AWS for hosting, the integration is seamless. For a deeper comparison of AI platforms, read our article on <a href=\"https:\/\/navigotechsolutions.com\/blog\/top-25-ai-tools-in-2026\/\">Top 25 AI Tools in 2026<\/a>.<\/p>\n<\/p><\/div>\n<div style=\"background:linear-gradient(135deg,#25D366 0%,#128C7E 100%);border-radius:12px;padding:24px 28px;margin:32px 0;text-align:center;position:relative;z-index:1;\">\n<p style=\"color:#fff;font-family:'Montserrat',sans-serif;font-weight:800;font-size:1.15rem;margin:0 0 8px;\">Not sure which tool fits your business?<\/p>\n<p style=\"color:rgba(255,255,255,0.9);font-size:0.95rem;margin:0 0 16px;\">Our team at NaviGo Tech Solutions will set it up for you \u2014 free 30-minute strategy call.<\/p>\n<p>  <a href=\"https:\/\/wa.me\/916380853075?text=Hi%2C%20I%20read%20your%20blog%20and%20want%20a%20free%20strategy%20call\" target=\"_blank\" rel=\"noopener\" style=\"background:#fff;color:#128C7E;font-family:&#039;Montserrat&#039;,sans-serif;font-weight:800;padding:12px 28px;border-radius:50px;text-decoration:none;font-size:1rem;border-bottom:none;display:inline-block;\">WhatsApp Us Now \u2014 It&#8217;s Free<\/a>\n<\/div>\n<div class=\"navigo-faq-header\">\n<h2>Frequently Asked Questions<\/h2>\n<\/div>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">How much does AWS AgentCore Memory cost for a small business?<\/summary>\n<div class=\"navigo-faq-answer\">AWS charges based on memory storage and API calls. For a small business handling 1000 conversations per month, expect costs around Rs 2,000 to Rs 5,000 per month. This includes the memory retention and the underlying model usage. Check the AWS Bedrock pricing page for the latest rates.<\/div>\n<\/details>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">Can I use AgentCore Memory for my existing chatbot?<\/summary>\n<div class=\"navigo-faq-answer\">Yes, if your chatbot is built on Amazon Bedrock AgentCore. You can enable memory retention in the settings without rebuilding the entire bot. If you use a different platform, you may need to migrate or use a wrapper. NaviGo Tech Solutions can help with migration.<\/div>\n<\/details>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">Is it safe to store customer data in AgentCore Memory?<\/summary>\n<div class=\"navigo-faq-answer\">Yes. AWS adheres to global compliance standards including SOC, PCI, and HIPAA. Data is encrypted at rest and in transit. You control retention policies and can delete memory on user request. Always inform users about memory usage to stay compliant with Indian IT laws.<\/div>\n<\/details>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">What Indian businesses benefit most from this feature?<\/summary>\n<div class=\"navigo-faq-answer\">Businesses with high customer interaction volumes benefit most. E-commerce stores, real estate firms, travel agencies, healthcare clinics, and financial advisors in India can use memory to automate follow-ups and support. Even a small bakery in Chennai can use it to remember regular customer orders.<\/div>\n<\/details>\n<div class=\"navigo-footer\">\n<p>Ready to deploy AI agents that remember and serve your customers better? Let NaviGo Tech Solutions build your custom solution in Chennai.<\/p>\n<p><a href=\"https:\/\/navigotechsolutions.com\/contact.html\" target=\"_blank\">WhatsApp Us Now \u2014 It&#8217;s Free \u2014 NaviGo Tech Solutions<\/a><\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>AWS just launched AgentCore Memory for Indian businesses. Learn how AI agents can now remember user interactions and improve customer service, sales, and automation.<\/p>\n","protected":false},"author":1,"featured_media":1927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[216],"tags":[1154,362,1156,1155,399,1159,1158,1157,645,383],"class_list":["post-1930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-tools","tag-agentcore-memory","tag-ai-agents","tag-ai-memory","tag-amazon-bedrock","tag-aws","tag-business-productivity","tag-chatbot","tag-customer-automation","tag-enterprise-ai","tag-indian-small-business"],"jetpack_featured_media_url":"https:\/\/navigotechsolutions.com\/blog\/wp-content\/uploads\/2026\/07\/aws-agentcore-memory.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/1930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=1930"}],"version-history":[{"count":1,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/1930\/revisions"}],"predecessor-version":[{"id":1931,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/1930\/revisions\/1931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/media\/1927"}],"wp:attachment":[{"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=1930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=1930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=1930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}