{"id":2141,"date":"2026-07-15T09:37:41","date_gmt":"2026-07-15T09:37:41","guid":{"rendered":"https:\/\/navigotechsolutions.com\/blog\/how-to-measure-if-your-digital-marketing-agency-is-delivering-real-results\/"},"modified":"2026-07-15T09:37:44","modified_gmt":"2026-07-15T09:37:44","slug":"how-to-measure-if-your-digital-marketing-agency-is-delivering-real-results","status":"publish","type":"post","link":"https:\/\/navigotechsolutions.com\/blog\/how-to-measure-if-your-digital-marketing-agency-is-delivering-real-results\/","title":{"rendered":"How to Measure if Your Digital Marketing Agency is Delivering Real Results"},"content":{"rendered":"<style>\n:root{--primary-blue:#1e90ff;--deep-blue:#003C8F;--accent-orange:#1e90ff;--neutral-bg:#F9F9F9;--neutral-white:#FFFFFF;--text-charcoal:#2C2C2C;--text-grey:#555555;--light-blue-bg:#EDF5FF;}\nbody{margin:0;padding:0;font-family:'Open 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p{font-size:1.05rem;color:var(--text-grey);line-height:1.7;margin:0 0 12px;max-width:760px;}\n.navigo-article{background:var(--neutral-white);padding:35px;border-radius:12px;border:1px solid #e5e5e5;line-height:1.9;font-size:1.06rem;color:var(--text-grey);position:relative;z-index:1;}\n.navigo-article h2{font-family:'Montserrat',sans-serif;color:var(--deep-blue);font-size:1.6rem;margin-top:34px;margin-bottom:12px;}\n.navigo-article h3{font-family:'Montserrat',sans-serif;color:var(--text-charcoal);font-size:1.2rem;margin-top:22px;margin-bottom:8px;}\n.navigo-article p{margin-bottom:14px;}\n.navigo-article ul{margin-left:18px;margin-bottom:14px;}\n.navigo-article table{width:100%;border-collapse:collapse;margin:20px 0;}\n.navigo-article th,.navigo-article td{border:1px solid #e5e5e5;padding:12px;text-align:left;}\n.navigo-article th{background-color:#f2f2f2;color:var(--deep-blue);}\n.key-takeaways{background:var(--light-blue-bg);border-left:6px solid var(--primary-blue);padding:18px 22px;border-radius:8px;margin:28px 0;}\n.toc{background:#fafafa;border:1px solid #eee;padding:20px;border-radius:8px;margin:25px 0;}\n.toc strong{display:block;margin-bottom:10px;font-family:'Montserrat',sans-serif;color:var(--deep-blue);}\n.toc ul{list-style-type:none;padding-left:0;margin:0;}\n.toc li{margin-bottom:8px;padding-left:15px;position:relative;}\n.toc li::before{content:\"\u2022\";color:var(--primary-blue);position:absolute;left:0;top:0;}\n.navigo-faq-header{text-align:center;margin-top:42px;margin-bottom:22px;}\n.navigo-faq-header h2{font-family:'Montserrat',sans-serif;font-size:1.9rem;color:var(--text-charcoal);}\n.navigo-faq-details{background:var(--neutral-white);margin-bottom:12px;border-radius:8px;border:1px solid #e5e5e5;overflow:hidden;position:relative;z-index:1;}\n.navigo-faq-summary{padding:16px 20px;font-family:'Montserrat',sans-serif;font-weight:700;color:var(--deep-blue);cursor:pointer;display:flex;justify-content:space-between;align-items:center;list-style:none;}\n.navigo-faq-summary::after{content:'';width:10px;height:10px;border-right:3px solid var(--primary-blue);border-bottom:3px solid var(--primary-blue);transform:rotate(45deg);flex-shrink:0;}\n.navigo-faq-details[open] .navigo-faq-summary::after{transform:rotate(-135deg);}\n.navigo-faq-answer{padding:0 20px 18px;color:var(--text-grey);}\n.navigo-footer{margin-top:36px;padding-top:22px;border-top:2px solid #eee;text-align:center;color:var(--text-grey);font-size:.95rem;position:relative;z-index:1;}\n@media(max-width:768px){.navigo-container{padding:20px;margin:0;border-radius:0;}.navigo-hero{padding:25px;}.navigo-article{padding:20px;font-size:1rem;}.navigo-shape-top-right,.navigo-shape-bottom-left{display:none;}}\n<\/style>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@400;700;800&#038;family=Open+Sans:wght@400;600;700&#038;display=swap\" rel=\"stylesheet\">\n<div class=\"navigo-container\">\n<div class=\"navigo-shape-top-right\"><\/div>\n<div class=\"navigo-shape-bottom-left\"><\/div>\n<div class=\"navigo-hero\">\n<div class=\"navigo-logo\">NaviGo Tech Solutions<\/div>\n<h1>How to Measure if Your Digital Marketing Agency is Delivering Real Results<\/h1>\n<p>You hired a <strong>digital marketing agency<\/strong> to grow your Indian business. But how do you know if they are actually delivering? Vanity metrics like likes and views do not pay the bills. This guide shows you exactly what to track and what questions to ask to measure real results.<\/p>\n<p>This guide covers:<\/p>\n<ul>\n<li>The difference between vanity metrics and real business metrics<\/li>\n<li>How to set up a measurement framework your agency can report against<\/li>\n<li>Key metrics for each channel (SEO, paid ads, social media, email)<\/li>\n<li>Common warning signs your agency is underperforming<\/li>\n<li>How to have an honest conversation about performance<\/li>\n<\/ul>\n<p>By the end, you will have a clear checklist to evaluate any <strong>digital marketing agency<\/strong> working for you.<\/p>\n<\/p><\/div>\n<div class=\"navigo-article\">\n<div class=\"key-takeaways\"><strong>What You&#8217;ll Learn:<\/strong><\/p>\n<ul>\n<li>Why website traffic alone does not tell you if your agency is effective<\/li>\n<li>The five metrics that matter most for small and medium Indian businesses<\/li>\n<li>How to request regular reports that show real ROI, not just activity<\/li>\n<li>Three red flags that mean it is time to switch agencies<\/li>\n<\/ul><\/div>\n<div class=\"toc\"><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#section-1\">What Does &#8220;Real Results&#8221; Mean for Your Business?<\/a><\/li>\n<li><a href=\"#section-2\">Why Vanity Metrics Can Mislead You<\/a><\/li>\n<li><a href=\"#section-3\">A Step-by-Step Framework to Measure Agency Performance<\/a><\/li>\n<li><a href=\"#section-4\">Common Mistakes That Wreck Your Measurement<\/a><\/li>\n<li><a href=\"#section-5\">Comparing Agency Reporting Styles: Which One to Trust<\/a><\/li>\n<\/ul><\/div>\n<h2 id=\"section-1\">What Does &#8220;Real Results&#8221; Mean for Your Business?<\/h2>\n<p>Before you can measure whether your <strong>digital marketing agency<\/strong> is delivering, you need to define what success looks like for your business. For a jewellery store in T. Nagar, Chennai, real results might mean a 20% increase in phone calls from local searches. For a B2B software firm in Chennai, it could be a 15% rise in demo requests from LinkedIn ads. For a restaurant in Velachery, real results could be a 30% jump in online orders linked to your Google Business Profile.<\/p>\n<p>The problem is many agencies report on metrics that look impressive but have no direct link to revenue. They might show you a 50% increase in website traffic. But if that traffic comes from irrelevant audiences who bounce instantly, that traffic is worthless. You need to tie every activity back to a business outcome: a sale, a lead, a phone call, or a form fill.<\/p>\n<p>Start by listing the top three outcomes you want. Be specific. &#8220;More sales&#8221; is too vague. &#8220;Increase monthly online orders by 15% within 90 days&#8221; is measurable. Share this with your agency. If they resist defining clear targets, that is a red flag. A good agency will help you set realistic, measurable goals from day one.<\/p>\n<h2 id=\"section-2\">Why Vanity Metrics Can Mislead You<\/h2>\n<p>Agencies love to report on vanity metrics because they always go up with enough ad spend or content volume. But these numbers often have no impact on your bottom line. Here are the ones to watch out for.<\/p>\n<h3>Impressions and Reach<\/h3>\n<p>Seeing your ad appear on a million screens feels good. But if nobody clicks or buys, those impressions are just a cost. For example, a Chennai-based coaching centre spent Rs 50,000 on a Facebook campaign and got 2 lakh impressions. They celebrated. But only 10 people filled the enquiry form. The impressions metric hid the real problem: poor targeting and weak ad copy.<\/p>\n<h3>Social Media Likes and Followers<\/h3>\n<p>Buying followers or running engagement-only campaigns can make your page look popular. But followers do not convert. A local boutique in Mylapore spent six months growing Instagram followers from 500 to 5,000. Yet sales from social media stayed flat. The agency was not driving traffic to the website or the store. A better metric would be website clicks from Instagram or direct messages asking for product prices.<\/p>\n<p><figure class=\"wp-block-image size-large\" style=\"margin: 32px 0; text-align: center;\">\n                      <img decoding=\"async\" src=\"https:\/\/navigotechsolutions.com\/blog\/wp-content\/uploads\/2026\/07\/digital-marketing-agency-results-1.jpg\" alt=\"list-based infographic of why vanity metrics mislead, numbered colored icons showing Impressions, Likes, Followers crossed out, replaced by Conversions, Leads, Revenue with checkmarks, clean white background, premium colours.\" style=\"border-radius: 12px; max-width: 100%; height: auto; box-shadow: 0 4px 15px rgba(0,0,0,0.08);\" \/><br \/>\n                    <\/figure>\n<\/p>\n<h2 id=\"section-3\">A Step-by-Step Framework to Measure Agency Performance<\/h2>\n<p>Follow these steps to get a clear picture. Use them in your next monthly review meeting with your agency.<\/p>\n<ul>\n<li><strong>Step 1. Set up goal tracking in Google Analytics 4.<\/strong> Without proper tracking, you are flying blind. Make sure your agency has configured GA4 to track meaningful actions: form submissions, phone call clicks, add-to-cart events, and purchases. Ask for a screenshot of your GA4 dashboard showing these events. If they cannot provide it, they are not measuring correctly.<\/li>\n<li><strong>Step 2. Define your primary KPI per channel.<\/strong> For SEO, the primary KPI should be organic traffic to your service pages or product pages, not total traffic. For paid ads, it should be cost per lead or cost per sale. For social media, it should be link clicks or direct messages leading to sales. Do not let the agency blend all channels into one vague report.<\/li>\n<li><strong>Step 3. Calculate your customer acquisition cost (CAC).<\/strong> Divide total marketing spend (including agency fees and ad spend) by the number of new customers acquired. If your CAC is Rs 2,000 per customer and your average profit per customer is Rs 1,500, you are losing money. Your agency should be actively working to lower your CAC. If it keeps rising, something is wrong.<\/li>\n<li><strong>Step 4. Track return on ad spend (ROAS) weekly.<\/strong> For every rupee you put into ads, how many rupees come back as revenue? A healthy ROAS for most Indian e-commerce stores is at least 4x. For service businesses, it can be lower because the lifetime value is higher. Your agency should provide a weekly ROAS report. If they only report monthly, you might miss a burning campaign.<\/li>\n<li><strong>Step 5. Conduct a monthly attribution audit.<\/strong> Ask your agency to show you which specific campaigns, keywords, or posts led to sales. If they cannot attribute a conversion to a specific activity, they do not know what is working. Use tools like Google Ads conversion tracking or call tracking to verify their claims.<\/li>\n<\/ul>\n<h2 id=\"section-4\">Common Mistakes That Wreck Your Measurement<\/h2>\n<p>Even with good intentions, many Indian business owners make errors when evaluating their <strong>digital marketing agency<\/strong>. Avoid these pitfalls.<\/p>\n<h3>Mistake 1: Relying Only on Phone Calls Without Tracking<\/h3>\n<p>Many customers still call. But if you do not use a call tracking service, you will never know which ad or search result drove that call. The agency can then take credit for any call that comes in, even if it was organic brand search. A Chennai real estate developer once thought their paid search campaign was generating 50 calls a week. After installing call tracking, they found only 12 of those calls came from paid ads. The rest were organic. Fix this by using a different phone number for each campaign.<\/p>\n<h3>Mistake 2: Comparing Month-on-Month Without Context<\/h3>\n<p>If you run a big sale in March, comparing March to April directly is unfair. Seasonality, festivals, and market changes affect results. Always compare the same period last year or against a rolling 3-month average. Ask your agency to provide year-on-year data if possible. If they refuse, they may be hiding a downward trend.<\/p>\n<p>For a deeper look at how a good agency measures what matters, read our guide on <a href=\"https:\/\/navigotechsolutions.com\/blog\/digital-marketing-agency-in-chennai-2026-guide\/\">Digital Marketing Agency in Chennai 2026 Guide<\/a>. It explains exactly what to expect from a professional partner.<\/p>\n<p><figure class=\"wp-block-image size-large\" style=\"margin: 32px 0; text-align: center;\">\n                      <img decoding=\"async\" src=\"https:\/\/navigotechsolutions.com\/blog\/wp-content\/uploads\/2026\/07\/digital-marketing-agency-results-2.jpg\" alt=\"2-column comparison grid, Mistakes (red X) on left include \"No Call Tracking\", \"Month-on-Month Only\", \"No Goal Setting\", Best Practices (green check) on right include \"Call Tracking\", \"Year-on-Year Data\", \"Goal-Based Reporting\", clean white background.\" style=\"border-radius: 12px; max-width: 100%; height: auto; box-shadow: 0 4px 15px rgba(0,0,0,0.08);\" \/><br \/>\n                    <\/figure>\n<\/p>\n<h2 id=\"section-5\">Comparing Agency Reporting Styles: Which One to Trust<\/h2>\n<p>Not all agency reports are created equal. Here is how to spot the difference between a report that shows real work and one that hides performance problems.<\/p>\n<table>\n<thead>\n<tr>\n<th>Reporting Element<\/th>\n<th>Vanity Agency<\/th>\n<th>Results-Focused Agency<\/th>\n<th>What to Demand<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Traffic<\/td>\n<td>Total sessions up by 30%<\/td>\n<td>Organic traffic to key landing pages up by 15%<\/td>\n<td>Quality traffic data, not just volume<\/td>\n<\/tr>\n<tr>\n<td>Leads<\/td>\n<td>50 new leads this month<\/td>\n<td>20 high-intent leads from paid search at Rs 500 each<\/td>\n<td>Lead quality and cost per lead<\/td>\n<\/tr>\n<tr>\n<td>Social Media<\/td>\n<td>Gained 1,000 new followers<\/td>\n<td>150 website clicks from Instagram Stories<\/td>\n<td>Click-through rate, not just followers<\/td>\n<\/tr>\n<tr>\n<td>Email Marketing<\/td>\n<td>Open rate of 25%<\/td>\n<td>5 demo requests from a targeted email campaign<\/td>\n<td>Conversion rate, not open rate alone<\/td>\n<\/tr>\n<tr>\n<td>Ad Performance<\/td>\n<td>10k impressions, Rs 2 CPC<\/td>\n<td>ROAS of 5x with Rs 10,000 total ad spend<\/td>\n<td>Return on investment, not cost per click<\/td>\n<\/tr>\n<tr>\n<td>Attribution<\/td>\n<td>Last-click attribution on all channels<\/td>\n<td>Multi-touch attribution showing first and last interaction<\/td>\n<td>Understanding the full customer journey<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The table above is your cheat sheet. Print it out and hold your agency accountable. A results-focused agency will gladly provide the data in the right column. If your current agency mostly shows the left column, it is time for a conversation. For help finding a partner that measures what matters, consider working with NaviGo Tech Solutions. We specialise in transparent, data-driven campaigns for Indian businesses. Our approach includes <a href=\"https:\/\/navigotechsolutions.com\/services.html#seo\">SEO Optimization<\/a> and other services with clear reporting from day one.<\/p>\n<\/p><\/div>\n<div style=\"background:linear-gradient(135deg,#25D366 0%,#128C7E 100%);border-radius:12px;padding:24px 28px;margin:32px 0;text-align:center;position:relative;z-index:1;\">\n<p style=\"color:#fff;font-family:'Montserrat',sans-serif;font-weight:800;font-size:1.15rem;margin:0 0 8px;\">Not sure which tool fits your business?<\/p>\n<p style=\"color:rgba(255,255,255,0.9);font-size:0.95rem;margin:0 0 16px;\">Our team at NaviGo Tech Solutions will set it up for you \u2014 free 30-minute strategy call.<\/p>\n<p>  <a href=\"https:\/\/wa.me\/916380853075?text=Hi%2C%20I%20read%20your%20blog%20and%20want%20a%20free%20strategy%20call\" target=\"_blank\" rel=\"noopener\" style=\"background:#fff;color:#128C7E;font-family:&#039;Montserrat&#039;,sans-serif;font-weight:800;padding:12px 28px;border-radius:50px;text-decoration:none;font-size:1rem;border-bottom:none;display:inline-block;\">WhatsApp Us Now \u2014 It&#8217;s Free<\/a>\n<\/div>\n<div class=\"navigo-faq-header\">\n<h2>Frequently Asked Questions<\/h2>\n<\/div>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">How often should I ask for a performance report from my digital marketing agency?<\/summary>\n<div class=\"navigo-faq-answer\">You should expect a detailed report at least once a month. For paid advertising campaigns running daily, a weekly snapshot of key metrics like cost per lead and ROAS is also helpful. If your agency provides only quarterly reports, you are not getting enough visibility to make timely corrections.<\/div>\n<\/details>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">What if my agency shows good traffic but no sales?<\/summary>\n<div class=\"navigo-faq-answer\">This is a common problem. Ask your agency to segment the traffic. Is it coming from relevant keywords? Do visitors land on the right page? Poor conversion often points to a mismatch between the traffic source and the offer. Your agency should recommend A\/B testing your landing pages or refining the targeting to bring in more qualified leads.<\/div>\n<\/details>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">How do I know if my agency is overcharging for ad management?<\/summary>\n<div class=\"navigo-faq-answer\">Compare your cost per lead with industry benchmarks for your sector. If your agency charges a high monthly fee but your cost per lead is higher than average, you are overpaying. Also, ask for a breakdown of ad spend vs management fees. A fair split is usually 10-15% of ad spend for management, with a separate monthly retainer for strategy.<\/div>\n<\/details>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">Can I measure results myself without relying on the agency&#8217;s data?<\/summary>\n<div class=\"navigo-faq-answer\">Yes. Ask for read-only access to your Google Analytics, Google Ads, and social media accounts. You can then verify their reports independently. Tools like Google Data Studio let you create your own dashboard. This gives you a second set of eyes and prevents any data manipulation from the agency. It also helps you learn which channels are truly performing.<\/div>\n<\/details>\n<div class=\"navigo-footer\">\n<p>Stop guessing and start tracking. Make your next agency review data-driven and clear on ROI. Contact us today for a free audit of your current marketing performance.<\/p>\n<p><a href=\"https:\/\/navigotechsolutions.com\/contact.html\" target=\"_blank\">WhatsApp Us Now \u2014 It&#8217;s Free \u2014 NaviGo Tech Solutions<\/a><\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn the exact metrics to track and questions to ask to measure if your digital marketing agency is delivering real ROI. Practical guide for Indian business owners.<\/p>\n","protected":false},"author":1,"featured_media":2138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[1394,50,285,1349,1395,1397,1398,1396,1393,1392],"class_list":["post-2141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-agency-performance","tag-ai-digital-marketing-agency-chennai","tag-ai-for-indian-businesses","tag-b2b-lead-generation-india","tag-campaign-tracking","tag-conversion-rate","tag-customer-acquisition-cost","tag-kpi-dashboard","tag-marketing-metrics","tag-roi-measurement"],"jetpack_featured_media_url":"https:\/\/navigotechsolutions.com\/blog\/wp-content\/uploads\/2026\/07\/digital-marketing-agency-results.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/2141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=2141"}],"version-history":[{"count":1,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/2141\/revisions"}],"predecessor-version":[{"id":2142,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/2141\/revisions\/2142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/media\/2138"}],"wp:attachment":[{"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=2141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=2141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=2141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}