{"id":2151,"date":"2026-07-16T03:35:53","date_gmt":"2026-07-16T03:35:53","guid":{"rendered":"https:\/\/navigotechsolutions.com\/blog\/5-digital-marketing-strategies-that-work-for-service-businesses-in-india\/"},"modified":"2026-07-16T03:35:56","modified_gmt":"2026-07-16T03:35:56","slug":"5-digital-marketing-strategies-that-work-for-service-businesses-in-india","status":"publish","type":"post","link":"https:\/\/navigotechsolutions.com\/blog\/5-digital-marketing-strategies-that-work-for-service-businesses-in-india\/","title":{"rendered":"5 Digital Marketing Strategies That Work for Service Businesses in India"},"content":{"rendered":"<style>\n:root{--primary-blue:#1e90ff;--deep-blue:#003C8F;--accent-orange:#1e90ff;--neutral-bg:#F9F9F9;--neutral-white:#FFFFFF;--text-charcoal:#2C2C2C;--text-grey:#555555;--light-blue-bg:#EDF5FF;}\nbody{margin:0;padding:0;font-family:'Open Sans',sans-serif;background-color:var(--neutral-bg);color:var(--text-charcoal);line-height:1.6;}\na{color:var(--primary-blue);font-weight:700;text-decoration:none;border-bottom:2px solid var(--accent-orange);transition:all .3s ease;}\na:hover{color:var(--deep-blue);border-bottom-color:var(--primary-blue);background-color:var(--light-blue-bg);}\n.navigo-container{font-family:'Open Sans',sans-serif;background-color:var(--neutral-bg);background-image:radial-gradient(#e5e5e5 1px,transparent 1px);background-size:20px 20px;max-width:900px;margin:40px auto;padding:40px;border-radius:20px;box-shadow:0 10px 30px 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p{font-size:1.05rem;color:var(--text-grey);line-height:1.7;margin:0 0 12px;max-width:760px;}\n.navigo-article{background:var(--neutral-white);padding:35px;border-radius:12px;border:1px solid #e5e5e5;line-height:1.9;font-size:1.06rem;color:var(--text-grey);position:relative;z-index:1;}\n.navigo-article h2{font-family:'Montserrat',sans-serif;color:var(--deep-blue);font-size:1.6rem;margin-top:34px;margin-bottom:12px;}\n.navigo-article h3{font-family:'Montserrat',sans-serif;color:var(--text-charcoal);font-size:1.2rem;margin-top:22px;margin-bottom:8px;}\n.navigo-article p{margin-bottom:14px;}\n.navigo-article ul{margin-left:18px;margin-bottom:14px;}\n.navigo-article table{width:100%;border-collapse:collapse;margin:20px 0;}\n.navigo-article th,.navigo-article td{border:1px solid #e5e5e5;padding:12px;text-align:left;}\n.navigo-article th{background-color:#f2f2f2;color:var(--deep-blue);}\n.key-takeaways{background:var(--light-blue-bg);border-left:6px solid var(--primary-blue);padding:18px 22px;border-radius:8px;margin:28px 0;}\n.toc{background:#fafafa;border:1px solid #eee;padding:20px;border-radius:8px;margin:25px 0;}\n.toc strong{display:block;margin-bottom:10px;font-family:'Montserrat',sans-serif;color:var(--deep-blue);}\n.toc ul{list-style-type:none;padding-left:0;margin:0;}\n.toc li{margin-bottom:8px;padding-left:15px;position:relative;}\n.toc li::before{content:\"\u2022\";color:var(--primary-blue);position:absolute;left:0;top:0;}\n.navigo-faq-header{text-align:center;margin-top:42px;margin-bottom:22px;}\n.navigo-faq-header h2{font-family:'Montserrat',sans-serif;font-size:1.9rem;color:var(--text-charcoal);}\n.navigo-faq-details{background:var(--neutral-white);margin-bottom:12px;border-radius:8px;border:1px solid #e5e5e5;overflow:hidden;position:relative;z-index:1;}\n.navigo-faq-summary{padding:16px 20px;font-family:'Montserrat',sans-serif;font-weight:700;color:var(--deep-blue);cursor:pointer;display:flex;justify-content:space-between;align-items:center;list-style:none;}\n.navigo-faq-summary::after{content:'';width:10px;height:10px;border-right:3px solid var(--primary-blue);border-bottom:3px solid var(--primary-blue);transform:rotate(45deg);flex-shrink:0;}\n.navigo-faq-details[open] .navigo-faq-summary::after{transform:rotate(-135deg);}\n.navigo-faq-answer{padding:0 20px 18px;color:var(--text-grey);}\n.navigo-footer{margin-top:36px;padding-top:22px;border-top:2px solid #eee;text-align:center;color:var(--text-grey);font-size:.95rem;position:relative;z-index:1;}\n@media(max-width:768px){.navigo-container{padding:20px;margin:0;border-radius:0;}.navigo-hero{padding:25px;}.navigo-article{padding:20px;font-size:1rem;}.navigo-shape-top-right,.navigo-shape-bottom-left{display:none;}}\n<\/style>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@400;700;800&#038;family=Open+Sans:wght@400;600;700&#038;display=swap\" rel=\"stylesheet\">\n<div class=\"navigo-container\">\n<div class=\"navigo-shape-top-right\"><\/div>\n<div class=\"navigo-shape-bottom-left\"><\/div>\n<div class=\"navigo-hero\">\n<div class=\"navigo-logo\">NaviGo Tech Solutions<\/div>\n<h1>5 Digital Marketing Strategies That Actually Work for Service Businesses in India in 2026<\/h1>\n<p>Running a service business in India is tough. Whether you are a <strong>plumbing startup in Chennai<\/strong> or a <strong>consulting firm in Mumbai<\/strong>, you face one big challenge: getting consistent, high-quality leads without burning your budget on ads that do not convert. The old ways of relying on word of mouth or yellow pages are dying fast. Your customers are now on Google, WhatsApp and Instagram, searching for trusted service providers daily.<\/p>\n<p>This guide covers:<\/p>\n<ul>\n<li>Why most generic marketing advice fails for Indian service businesses<\/li>\n<li>5 strategies that generate real leads and sales in 2026<\/li>\n<li>Step-by-step instructions for each strategy<\/li>\n<li>Common mistakes that kill your ROI<\/li>\n<\/ul>\n<p>Let us walk through the exact <strong>digital marketing strategies for service businesses in India<\/strong> that deliver measurable results.<\/p>\n<\/p><\/div>\n<div class=\"navigo-article\">\n<div class=\"key-takeaways\"><strong>What You&#8217;ll Learn:<\/strong><\/p>\n<ul>\n<li>How local SEO helps you dominate nearby customers on Google<\/li>\n<li>Why WhatsApp marketing is India&#8217;s hidden gem for service businesses<\/li>\n<li>How content marketing builds trust without hard selling<\/li>\n<li>Why targeted Google Ads beats generic ad campaigns for service leads<\/li>\n<li>How social media marketing creates a community around your brand<\/li>\n<\/ul><\/div>\n<div class=\"toc\"><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#section-1\">What Makes Digital Marketing Different for Service Businesses in India<\/a><\/li>\n<li><a href=\"#section-2\">Strategy 1: Local SEO to Capture Nearby Customers<\/a><\/li>\n<li><a href=\"#section-3\">Strategy 2: WhatsApp Marketing for Personalised Communication<\/a><\/li>\n<li><a href=\"#section-4\">Strategy 3: Content Marketing That Builds Authority<\/a><\/li>\n<li><a href=\"#section-5\">Strategy 4: Targeted Google Ads for High-Intent Leads<\/a><\/li>\n<\/ul><\/div>\n<h2 id=\"section-1\">What Makes Digital Marketing Different for Service Businesses in India<\/h2>\n<p>Service businesses like salons, electricians, lawyers, consultants and home cleaners face a unique problem. Your service is intangible. A customer cannot see it before buying. Trust is everything. In India, where price sensitivity is high and competition is local, generic marketing tactics often fail. You cannot copy a product marketing playbook and expect it to work.<\/p>\n<p>The key difference is that service businesses rely on <strong>local trust<\/strong> and <strong>immediate availability<\/strong>. A customer looking for a plumber in Chennai at 10 PM wants a quick answer, not a brand story. Your marketing must address this urgency and location. That is why strategies that work for e-commerce often backfire for services.<\/p>\n<p>In 2026, Indian customers are more informed than ever. They read reviews, compare prices and expect quick responses. The Forbes small business marketing guide for 2026 highlights that personalisation and speed are the top factors for conversion. Service businesses that combine these two elements win. We have seen this with clients at <a href=\"https:\/\/navigotechsolutions.com\">NaviGo Tech Solutions<\/a> who adopted localised approaches and saw a 40% increase in qualified leads within three months.<\/p>\n<h2 id=\"section-2\">Strategy 1: Local SEO to Capture Nearby Customers<\/h2>\n<h3>Why Local SEO Matters for Indian Service Businesses<\/h3>\n<p>When a customer in Chennai searches &#8220;best AC repair near me,&#8221; Google shows a list of local businesses. If you are not on that list, you lose. Local SEO is the process of optimising your online presence so that Google ranks you for local searches. It is free and it drives highly qualified leads because the customer is already looking for exactly what you offer.<\/p>\n<h3>How to Implement Local SEO Step by Step<\/h3>\n<p>First, claim your Google Business Profile. Fill out every field: address, phone number, business hours and services. Add photos of your work. Ask every happy customer to leave a review. Respond to all reviews, good and bad. Second, use local keywords in your website content. For example, instead of &#8220;plumber services,&#8221; use &#8220;emergency plumber in Chennai Velachery.&#8221; Third, build local backlinks. Get listed on local directories like Justdial or Sulekha, but also on community websites. Our <a href=\"https:\/\/navigotechsolutions.com\/blog\/local-seo-guide-2026-how-to-rank-your-business-in-chennai-search-results\/\">Local SEO Guide Chennai<\/a> explains this in detail with city-specific tips.<\/p>\n<h3>Real Example from an Indian Service Business<\/h3>\n<p>A small painting service in Bangalore used only Google Business Profile and local keyword targeting. Within two months, their calls doubled. They did not spend a rupee on ads. This is the power of local SEO for service businesses in India.<\/p>\n<h2 id=\"section-2\">Strategy 2: WhatsApp Marketing for Personalised Communication<\/h2>\n<h3>Why WhatsApp is India&#8217;s Marketing Goldmine<\/h3>\n<p>India has over 500 million WhatsApp users. Your customers are already on it. WhatsApp marketing allows you to send personalised updates, service reminders and offers directly to their phones. It feels like a conversation, not a spammy ad. For service businesses, this is perfect. You can share before-and-after photos, appointment confirmations and festive offers in a friendly way.<\/p>\n<h3>How to Use WhatsApp Marketing Effectively<\/h3>\n<p>Start by creating a broadcast list of customers who opted in. Do not buy lists. Send value, not just offers. For example, a salon can send weekly haircare tips. A pest control business can send monsoon season reminders. Use WhatsApp Business features like quick replies, labels and catalogues. For bulk messaging, consider a tool like Brevo, which offers WhatsApp marketing software. But always keep it personal. If a customer responds, reply within minutes. Speed builds trust.<\/p>\n<h3>Compliance Tips for Indian Marketers<\/h3>\n<p>India&#8217;s Digital Personal Data Protection Act requires explicit consent. Always ask permission before adding someone to your broadcast list. Never send unsolicited messages. This protects your reputation and avoids legal trouble.<\/p>\n<p><strong>Pro tip:<\/strong> Combine WhatsApp with your <a href=\"https:\/\/navigotechsolutions.com\/services.html#seo\">SEO Optimization<\/a> efforts. For instance, use WhatsApp to follow up with leads that come from Google searches. This creates a seamless experience for the customer.<\/p>\n<figure class=\"wp-block-image size-large\" style=\"margin: 32px 0; text-align: center;\">\n                      <img decoding=\"async\" src=\"https:\/\/navigotechsolutions.com\/blog\/wp-content\/uploads\/2026\/07\/digital-marketing-strategies-for-service-businesses-in-india-1.jpg\" alt=\"Clean modern infographic titled \"5 Digital Marketing Strategies for Indian Service Businesses\" with five numbered cards on a white background. Card 1: Local SEO with a map pin icon and bullet points like \"Google Business Profile,\" \"Local Keywords,\" \"Customer Reviews.\" Card 2: WhatsApp Marketing with a chat bubble icon and points \"Personalised Messages,\" \"Quick Replies,\" \"Opt-in Required.\" Card 3: Content Marketing with a document icon and \"Blog Posts,\" \"Case Studies,\" \"Video Testimonials.\" Card 4: Google Ads with a search icon and \"Keyword Targeting,\" \"Ad Extensions,\" \"Budget Control.\" Card 5: Social Media with a heart icon and \"Platform Selection,\" \"Consistent Posting,\" \"Engagement.\" Premium colours blue, teal, orange. Short legible labels.\" style=\"border-radius: 12px; max-width: 100%; height: auto; box-shadow: 0 4px 15px rgba(0,0,0,0.08);\" \/><br \/>\n                    <\/figure>\n<h2 id=\"section-3\">Strategy 3: Content Marketing That Builds Authority<\/h2>\n<h3>The Indian Customer&#8217;s Need for Trust<\/h3>\n<p>Before hiring a service provider, most Indian customers read reviews and search for information. Content marketing answers their questions before they ask. A blog post like &#8220;How to Choose a Reliable Plumber in Chennai&#8221; educates the customer and positions you as an expert. They are more likely to hire you because you helped them.<\/p>\n<h3>Types of Content That Work for Services<\/h3>\n<p>Focus on practical, helpful content. Write blog posts about common problems your service solves. Create short YouTube videos showing your work. Share case studies with real results. For example, a digital marketing agency can share a case study of how they increased a client&#8217;s leads by 50%. This builds credibility. Use your <a href=\"https:\/\/navigotechsolutions.com\/services.html#content\">Content Creation<\/a> service to produce consistent, high-quality content that speaks directly to your ideal customer.<\/p>\n<h3>How to Distribute Your Content<\/h3>\n<p>Post on your website, share on social media and include in WhatsApp broadcasts. Do not just publish once. Repurpose the same content into a video, a social media post and a WhatsApp message. This saves time and reaches different audiences. Remember, consistency matters more than volume.<\/p>\n<h2 id=\"section-3\">Strategy 4: Targeted Google Ads for High-Intent Leads<\/h2>\n<h3>Why Google Ads Beat Generic Ads for Services<\/h3>\n<p>When someone searches &#8220;emergency electrician in Gurgaon,&#8221; they need help now. Google Ads show your ad at the exact moment of need. This high-intent traffic converts much better than social media ads that interrupt users. For service businesses, Google Ads are the fastest way to get leads.<\/p>\n<h3>Setting Up a Cost-Effective Campaign<\/h3>\n<p>Start small. Choose a local area like &#8220;Chennai T Nagar.&#8221; Use keywords like &#8220;home cleaning service in T Nagar.&#8221; Write ad copy that mentions your location and benefit. For example: &#8220;Get your home cleaned today. Trusted by Chennai families. Call now.&#8221; Use ad extensions to show your phone number, address and links to specific services. Set a daily budget you are comfortable with, say 500 rupees, and monitor closely. Our <a href=\"https:\/\/navigotechsolutions.com\/blog\/ppc-advertising-in-2026-how-to-run-high-roi-campaigns-with-the-best-ppc-company-in-chennai\/\">PPC Advertising 2026 guide<\/a> covers advanced tactics like negative keywords and ad scheduling to reduce wasted spend.<\/p>\n<h3>Tracking and Optimising for ROI<\/h3>\n<p>Use conversion tracking to see which clicks turn into calls or bookings. If a keyword costs 50 rupees per click but leads to zero calls after 100 clicks, pause it. Focus on keywords that bring leads. Over time, your campaigns become more efficient and cheaper per lead.<\/p>\n<h2 id=\"section-4\">Strategy 5: Social Media Marketing to Build Community<\/h2>\n<h3>Choosing the Right Platform for Your Service<\/h3>\n<p>Not all social media platforms work for all services. A salon does well on Instagram with visuals. A legal consultant does better on LinkedIn with professional content. A home services brand thrives on Facebook with local community groups. Pick one platform where your customers are and master it before expanding.<\/p>\n<h3>Content Ideas for Service Businesses<\/h3>\n<p>Show behind-the-scenes work. Share customer testimonials with permission. Post before-and-after photos. Answer common questions in short videos. Go live to demonstrate a service. For example, a beauty parlour can do a live makeup tutorial. This builds engagement and trust.<\/p>\n<h3>Using Social Media for Customer Support<\/h3>\n<p>Social media is not just for posting. Respond to comments and messages quickly. A customer who asks a question publicly and gets a fast answer is more likely to hire you. Use social listening to find people talking about problems you solve. Join local Facebook groups and offer helpful advice without self-promotion. This builds authority naturally.<\/p>\n<figure class=\"wp-block-image size-large\" style=\"margin: 32px 0; text-align: center;\">\n                      <img decoding=\"async\" src=\"https:\/\/navigotechsolutions.com\/blog\/wp-content\/uploads\/2026\/07\/digital-marketing-strategies-for-service-businesses-in-india-2.jpg\" alt=\"Clean infographic titled \"Common Mistakes vs Best Practices for Service Business Marketing\" with a 2-column grid. Left column with red X icons and labels: \"Mistake 1: Generic Keywords\" with example \"plumber services\" in red. \"Mistake 2: Buying WhatsApp Lists\" with an X. \"Mistake 3: No Local Content\" with a red X. \"Mistake 4: One-size-fits-all Ads\" with red X. Right column with green check icons and labels: \"Best Practice 1: Location-Specific Keywords\" with example \"plumber in Chennai Velachery\" in green. \"Best Practice 2: Permissions-based Lists\" with a green check. \"Best Practice 3: Local Blog Posts\" with green check. \"Best Practice 4: Targeted Ad Groups\" with green check. White background, premium blue and teal colours, clean sans-serif font.\" style=\"border-radius: 12px; max-width: 100%; height: auto; box-shadow: 0 4px 15px rgba(0,0,0,0.08);\" \/><br \/>\n                    <\/figure>\n<h2 id=\"section-5\">Comparison of the 5 Strategies<\/h2>\n<p>Each strategy has different costs, timelines and effort levels. Here is a quick comparison to help you decide which one to start with based on your budget and goals.<\/p>\n<table>\n<thead>\n<tr>\n<th>Strategy<\/th>\n<th>Cost<\/th>\n<th>Time to First Result<\/th>\n<th>Best For<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Local SEO<\/td>\n<td>Low (mostly free)<\/td>\n<td>2 to 4 months<\/td>\n<td>Building long-term organic leads<\/td>\n<\/tr>\n<tr>\n<td>WhatsApp Marketing<\/td>\n<td>Low to Medium<\/td>\n<td>1 to 2 weeks<\/td>\n<td>Personalised relationship and quick bookings<\/td>\n<\/tr>\n<tr>\n<td>Content Marketing<\/td>\n<td>Medium<\/td>\n<td>3 to 6 months<\/td>\n<td>Establishing authority and trust<\/td>\n<\/tr>\n<tr>\n<td>Google Ads<\/td>\n<td>Medium to High<\/td>\n<td>Immediate (hours)<\/td>\n<td>Getting leads fast for urgent services<\/td>\n<\/tr>\n<tr>\n<td>Social Media Marketing<\/td>\n<td>Low to Medium<\/td>\n<td>1 to 3 months<\/td>\n<td>Building community and brand awareness<\/td>\n<\/tr>\n<tr>\n<td>AI-driven Automation<\/td>\n<td>Medium<\/td>\n<td>1 to 2 months<\/td>\n<td>Scaling lead gen and follow-up efficiently<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>As you plan your marketing, consider combining strategies. For instance, use Google Ads to get immediate leads while building Local SEO for the long term. For expert help, explore our <a href=\"https:\/\/navigotechsolutions.com\/services.html#consulting\">AI Strategy Consulting<\/a> to automate and integrate these methods for maximum ROI.<\/p>\n<\/p><\/div>\n<div style=\"background:linear-gradient(135deg,#25D366 0%,#128C7E 100%);border-radius:12px;padding:24px 28px;margin:32px 0;text-align:center;position:relative;z-index:1;\">\n<p style=\"color:#fff;font-family:'Montserrat',sans-serif;font-weight:800;font-size:1.15rem;margin:0 0 8px;\">Not sure which tool fits your business?<\/p>\n<p style=\"color:rgba(255,255,255,0.9);font-size:0.95rem;margin:0 0 16px;\">Our team at NaviGo Tech Solutions will set it up for you \u2014 free 30-minute strategy call.<\/p>\n<p>  <a href=\"https:\/\/wa.me\/916380853075?text=Hi%2C%20I%20read%20your%20blog%20and%20want%20a%20free%20strategy%20call\" target=\"_blank\" rel=\"noopener\" style=\"background:#fff;color:#128C7E;font-family:&#039;Montserrat&#039;,sans-serif;font-weight:800;padding:12px 28px;border-radius:50px;text-decoration:none;font-size:1rem;border-bottom:none;display:inline-block;\">WhatsApp Us Now \u2014 It&#8217;s Free<\/a>\n<\/div>\n<div class=\"navigo-faq-header\">\n<h2>Frequently Asked Questions<\/h2>\n<\/div>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">Which is the most cost-effective digital marketing strategy for a small service business in India?<\/summary>\n<div class=\"navigo-faq-answer\">Local SEO and WhatsApp marketing are the most cost-effective strategies. Both require minimal or zero ad spend. Local SEO brings free organic traffic from Google, and WhatsApp marketing uses your existing customer list without paid media. Start with these two to get quick wins without a big budget.<\/div>\n<\/details>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">How long does it take for these strategies to show results?<\/summary>\n<div class=\"navigo-faq-answer\">Results vary by strategy. Google Ads can generate leads within hours of going live. WhatsApp marketing shows results in one to two weeks as you build your list and send messages. Local SEO and content marketing take two to six months because they depend on search engine rankings and trust building. A balanced mix of short-term and long-term strategies works best.<\/div>\n<\/details>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">Can I use all five strategies at once with a small team?<\/summary>\n<div class=\"navigo-faq-answer\">It is possible but not recommended for a small team. Start with two strategies that match your strengths. For example, if you are good at writing, combine content marketing with social media. If you prefer direct communication, use WhatsApp marketing with Google Ads. Gradually add more strategies as you see results and have time or budget.<\/div>\n<\/details>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">How do I track if these strategies are working for my business?<\/summary>\n<div class=\"navigo-faq-answer\">Use simple tracking. For Google Ads, set up conversion tracking for calls and forms. For WhatsApp, ask customers how they found you. For local SEO, track how many calls come from your Google Business Profile. Use free tools like Google Analytics and Google Search Console. The key is to focus on actual leads and sales, not just likes or views.<\/div>\n<\/details>\n<div class=\"navigo-footer\">\n<p>Ready to implement these strategies and see real growth for your service business in India? Get expert guidance tailored to your city and service type.<\/p>\n<p><a href=\"https:\/\/navigotechsolutions.com\/contact.html\" target=\"_blank\">WhatsApp Us Now \u2014 It&#8217;s Free \u2014 NaviGo Tech Solutions<\/a><\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover 5 proven digital marketing strategies for service businesses in India. Boost leads, sales and visibility with practical tips from NaviGo Tech Solutions.<\/p>\n","protected":false},"author":1,"featured_media":2148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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