{"id":2570,"date":"2026-08-17T08:31:45","date_gmt":"2026-08-17T08:31:45","guid":{"rendered":"https:\/\/navigotechsolutions.com\/blog\/google-gemini-changes-indian-marketing-overnight-2026-guide\/"},"modified":"2026-08-17T08:31:47","modified_gmt":"2026-08-17T08:31:47","slug":"google-gemini-changes-indian-marketing-overnight-2026-guide","status":"publish","type":"post","link":"https:\/\/navigotechsolutions.com\/blog\/google-gemini-changes-indian-marketing-overnight-2026-guide\/","title":{"rendered":"Google Gemini Changes Indian Marketing Overnight: 2026 Guide"},"content":{"rendered":"<style>\n:root{--primary-blue:#1e90ff;--deep-blue:#003C8F;--accent-orange:#1e90ff;--neutral-bg:#F9F9F9;--neutral-white:#FFFFFF;--text-charcoal:#2C2C2C;--text-grey:#555555;--light-blue-bg:#EDF5FF;}\nbody{margin:0;padding:0;font-family:'Open Sans',sans-serif;background-color:var(--neutral-bg);color:var(--text-charcoal);line-height:1.6;}\na{color:var(--primary-blue);font-weight:700;text-decoration:none;border-bottom:2px solid var(--accent-orange);transition:all .3s ease;}\na:hover{color:var(--deep-blue);border-bottom-color:var(--primary-blue);background-color:var(--light-blue-bg);}\n.navigo-container{font-family:'Open Sans',sans-serif;background-color:var(--neutral-bg);background-image:radial-gradient(#e5e5e5 1px,transparent 1px);background-size:20px 20px;max-width:900px;margin:40px auto;padding:40px;border-radius:20px;box-shadow:0 10px 30px 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p{font-size:1.05rem;color:var(--text-grey);line-height:1.7;margin:0 0 12px;max-width:760px;}\n.navigo-article{background:var(--neutral-white);padding:35px;border-radius:12px;border:1px solid #e5e5e5;line-height:1.9;font-size:1.06rem;color:var(--text-grey);position:relative;z-index:1;}\n.navigo-article h2{font-family:'Montserrat',sans-serif;color:var(--deep-blue);font-size:1.6rem;margin-top:34px;margin-bottom:12px;}\n.navigo-article h3{font-family:'Montserrat',sans-serif;color:var(--text-charcoal);font-size:1.2rem;margin-top:22px;margin-bottom:8px;}\n.navigo-article p{margin-bottom:14px;}\n.navigo-article ul{margin-left:18px;margin-bottom:14px;}\n.navigo-article table{width:100%;border-collapse:collapse;margin:20px 0;}\n.navigo-article th,.navigo-article td{border:1px solid #e5e5e5;padding:12px;text-align:left;}\n.navigo-article th{background-color:#f2f2f2;color:var(--deep-blue);}\n.key-takeaways{background:var(--light-blue-bg);border-left:6px solid var(--primary-blue);padding:18px 22px;border-radius:8px;margin:28px 0;}\n.toc{background:#fafafa;border:1px solid #eee;padding:20px;border-radius:8px;margin:25px 0;}\n.toc strong{display:block;margin-bottom:10px;font-family:'Montserrat',sans-serif;color:var(--deep-blue);}\n.toc ul{list-style-type:none;padding-left:0;margin:0;}\n.toc li{margin-bottom:8px;padding-left:15px;position:relative;}\n.toc li::before{content:\"\u2022\";color:var(--primary-blue);position:absolute;left:0;top:0;}\n.navigo-faq-header{text-align:center;margin-top:42px;margin-bottom:22px;}\n.navigo-faq-header h2{font-family:'Montserrat',sans-serif;font-size:1.9rem;color:var(--text-charcoal);}\n.navigo-faq-details{background:var(--neutral-white);margin-bottom:12px;border-radius:8px;border:1px solid #e5e5e5;overflow:hidden;position:relative;z-index:1;}\n.navigo-faq-summary{padding:16px 20px;font-family:'Montserrat',sans-serif;font-weight:700;color:var(--deep-blue);cursor:pointer;display:flex;justify-content:space-between;align-items:center;list-style:none;}\n.navigo-faq-summary::after{content:'';width:10px;height:10px;border-right:3px solid var(--primary-blue);border-bottom:3px solid var(--primary-blue);transform:rotate(45deg);flex-shrink:0;}\n.navigo-faq-details[open] .navigo-faq-summary::after{transform:rotate(-135deg);}\n.navigo-faq-answer{padding:0 20px 18px;color:var(--text-grey);}\n.navigo-footer{margin-top:36px;padding-top:22px;border-top:2px solid #eee;text-align:center;color:var(--text-grey);font-size:.95rem;position:relative;z-index:1;}\n@media(max-width:768px){.navigo-container{padding:20px;margin:0;border-radius:0;}.navigo-hero{padding:25px;}.navigo-article{padding:20px;font-size:1rem;}.navigo-shape-top-right,.navigo-shape-bottom-left{display:none;}}\n<\/style>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@400;700;800&#038;family=Open+Sans:wght@400;600;700&#038;display=swap\" rel=\"stylesheet\">\n<div class=\"navigo-container\">\n<div class=\"navigo-shape-top-right\"><\/div>\n<div class=\"navigo-shape-bottom-left\"><\/div>\n<div class=\"navigo-hero\">\n<div class=\"navigo-logo\">NaviGo Tech Solutions<\/div>\n<h1>Google Gemini Just Launched: This Changes Indian Marketing Overnight<\/h1>\n<p><strong>Google Gemini just launched<\/strong> and it is already reshaping how Indian customers find, compare, and buy. The days of simply ranking high on a search results page are over. This update changes the rules for every business owner, entrepreneur, and marketing manager across India.<\/p>\n<p>This guide covers:<\/p>\n<ul>\n<li>What the new Google Gemini update actually does<\/li>\n<li>How it changes search behaviour for Indian customers<\/li>\n<li>Practical steps to adapt your marketing strategy today<\/li>\n<li>Common mistakes that will hurt your visibility<\/li>\n<li>Tools and comparisons to help you stay ahead<\/li>\n<\/ul>\n<p>Let&#8217;s break down what this means for your business and how you can act on it quickly.<\/p>\n<\/p><\/div>\n<div class=\"navigo-article\">\n<div class=\"key-takeaways\"><strong>What You&#8217;ll Learn:<\/strong><\/p>\n<ul>\n<li>Why Google Gemini makes traditional SEO alone insufficient<\/li>\n<li>How AI-generated answers change the customer journey<\/li>\n<li>Which marketing channels now matter more for visibility<\/li>\n<li>A step-by-step plan to update your strategy this week<\/li>\n<\/ul><\/div>\n<div class=\"toc\"><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#section-1\">What Is Google Gemini and Why It Matters<\/a><\/li>\n<li><a href=\"#section-2\">How Gemini Changes Indian Customer Behaviour<\/a><\/li>\n<li><a href=\"#section-3\">Step-by-Step: Adapting Your Marketing Strategy<\/a><\/li>\n<li><a href=\"#section-4\">Common Mistakes to Avoid With Gemini<\/a><\/li>\n<li><a href=\"#section-5\">Gemini vs Other AI Tools: What to Use<\/a><\/li>\n<\/ul><\/div>\n<h2 id=\"section-1\">What Is Google Gemini and Why It Matters<\/h2>\n<p><strong>Google Gemini<\/strong> is the next generation of Google&#8217;s AI model, now deeply embedded in Search, Ads, and Workspace. In early 2026, Google made a sweeping update that pushes AI-generated answers to the top of search results for millions of queries. For Indian users, this means they often get a direct answer without clicking any website. This is a fundamental shift away from the traditional list of blue links.<\/p>\n<p>Google has publicly stated it is no longer just a search company. The focus is on providing complete, conversational answers. For a small business owner in Chennai selling handmade products, or a Mumbai startup offering SaaS tools, this is a wake-up call. If your content does not appear within the AI-generated response, you are effectively invisible to a large portion of your audience.<\/p>\n<p>The good news is that Gemini still pulls information from real websites. It cites sources and links out to pages it considers authoritative. Your goal is to become one of those cited sources. This requires a shift from writing generic keyword-stuffed articles to creating clear, factual, and well-structured content that answers specific questions directly.<\/p>\n<p>Think of Gemini as a filter between your business and your customer. If your website is not structured to be understood by AI, it will simply be ignored. This guide will show you exactly how to fix that, whether you manage a local restaurant, an online clothing store, or a B2B consulting firm. For a deeper look at recent updates, read our analysis of <a href=\"https:\/\/navigotechsolutions.com\/blog\/google-ai-updates-2026\/\">Google AI updates in 2026<\/a>.<\/p>\n<h2 id=\"section-2\">How Gemini Changes Indian Customer Behaviour<\/h2>\n<p>Indian customers are some of the most research-heavy buyers in the world. Before Gemini, they would visit multiple websites, compare prices, and read reviews for days. Now, they simply ask Gemini a detailed question and receive a curated answer. This changes the entire sales funnel.<\/p>\n<h3>From Browsing to Conversational Queries<\/h3>\n<p>Instead of typing &#8220;best mobile phone under 15000&#8221;, a user might say, &#8220;Which phone has the best camera for under 15000 rupees and good after-sales service in Chennai?&#8221; Gemini processes this long-tail, conversational query and generates a comparative answer. Your business needs to be present in these AI-summarised comparisons. The traditional approach of targeting short keywords is no longer enough.<\/p>\n<h3>Zero-Click Searches Are Now the Norm<\/h3>\n<p>Most informational searches now end with the AI answer itself. Users do not click through to a website to read an article about &#8220;5 benefits of X&#8221;. They get the answer instantly. This means your content marketing strategy must evolve. You are no longer writing to get clicks; you are writing to get cited as the source of truth. If Gemini quotes your guide, it builds instant trust with the customer, even if they never visit your site directly.<\/p>\n<h3>Trust Is Built on Citations, Not Ads<\/h3>\n<p>Ads still appear, but the AI Summary is the first thing a user sees. It has a halo of authority. When Gemini mentions your brand in an answer, it is effectively a recommendation from Google itself. This is far more powerful than a sponsored ad. The challenge is getting there. This is where a structured approach to <a href=\"https:\/\/navigotechsolutions.com\/services.html#seo\">SEO optimization<\/a> becomes critical.<\/p>\n<h3>Local Discovery Has Changed Forever<\/h3>\n<p>For local businesses, this is a game changer. Queries like &#8220;best biryani in T Nagar&#8221; or &#8220;plumber near me in Velachery&#8221; will now generate a local answer panel curated by Gemini. If your Google Business Profile is not complete, verified, and full of quality photos and reviews, Gemini will not recommend you. It will recommend your competitor who has done the homework. Your local presence must be flawless.<\/p>\n<figure class=\"wp-block-image size-large\" style=\"margin: 32px 0; text-align: center;\">\n                      <img decoding=\"async\" src=\"https:\/\/navigotechsolutions.com\/blog\/wp-content\/uploads\/2026\/08\/a-clean-modern-infographic-on-a-white-background-showing-fou.jpg\" alt=\"A clean, modern infographic on a white background showing four numbered cards explaining the change in customer behaviour: 1. Conversational Queries, 2. Zero-Click Searches, 3. AI Citations Build Trust, 4. Local Discovery Changes. Each card has a short label and a simple icon in premium orange and navy colours.\" style=\"border-radius: 12px; max-width: 100%; height: auto; box-shadow: 0 4px 15px rgba(0,0,0,0.08);\" \/><br \/>\n                    <\/figure>\n<h2 id=\"section-3\">Step-by-Step: Adapting Your Marketing Strategy<\/h2>\n<p>You cannot wait to adapt. The update is live. Here is a concrete, actionable plan to update your marketing strategy this week. Follow these steps in order to see the fastest results.<\/p>\n<ul>\n<li><strong>Audit your website for clarity:<\/strong> Start by reading your homepage and key service pages out loud. Do they directly answer the questions a customer might have? Remove fluff and jargon. Use clear headings (H2, H3) that mirror how people speak. Gemini rewards websites that are logically structured and easy for a machine to parse.<\/li>\n<li><strong>Create an FAQ page for every product or service:<\/strong> If a customer asks about delivery time, return policy, or warranty, the answer must be on your website. Write these in simple, conversational language. This is pure gold for Gemini. It extracts these Q&#038;A pairs and uses them verbatim in AI answers. If you have not done this, you are missing easy wins.<\/li>\n<li><strong>Publish detailed, factual blog posts:<\/strong> Do not write 500-word fluff pieces. Write 1500-word guides that cover a topic comprehensively. Use tables, lists, and real data. Gemini looks for authority and depth. A well-researched article on &#8220;e-commerce delivery costs in India&#8221; is more likely to be cited than a shallow one. Our blog post on <a href=\"https:\/\/navigotechsolutions.com\/blog\/e-commerce-seo-in-2026-how-chennai-online-stores-rank-higher-and-sell-more\/\">e-commerce SEO in 2026<\/a> offers more depth on this topic.<\/li>\n<li><strong>Optimise your Google Business Profile completely:<\/strong> Fill out every single field. Add your service area, working hours (including holidays), and high-quality photos. Ask every happy customer to leave a review mentioning specific details, like the product name or the staff member&#8217;s name. This is your local SEO lifeline in the Gemini era.<\/li>\n<li><strong>Build citations on trusted platforms:<\/strong> Get listed on relevant Indian directories like Justdial, IndiaMART, and industry-specific platforms. Consistent Name, Address, and Phone number (NAP) data across the web tells Gemini your business is legitimate and established. Inconsistency confuses the AI and lowers your trust score.<\/li>\n<li><strong>Repurpose your content for AI platforms:<\/strong> Take your top 5 blog posts and turn them into YouTube Shorts or Instagram Reels. Gemini indexes video transcripts too. Short, punchy videos with clear audio help AI understand your topic. This also future-proofs you for social media searches, which are becoming more common.<\/li>\n<\/ul>\n<h2 id=\"section-4\">Common Mistakes to Avoid With Gemini<\/h2>\n<p>Many businesses are panicking and making rash decisions. Here are four common mistakes you must avoid at all costs.<\/p>\n<h3>Ignoring the AI Overview and Relying on Old SEO<\/h3>\n<p>The biggest mistake is thinking that your #1 rank in traditional search is safe. It is not. Keywords like &#8220;best digital marketing agency&#8221; will now trigger an AI overview. If you are not listed in that overview, you are losing traffic. You cannot just stuff keywords anymore. You need <strong>contextual relevance<\/strong> and to be the absolute best answer. Relying on old tactics is a fast track to irrelevance.<\/p>\n<h3>Blocking AI Crawlers From Your Website<\/h3>\n<p>In a panic to protect &#8220;proprietary content&#8221;, some businesses add code to their robots.txt to block GPTBot and Google-Extended. This is a disaster. If you block Google&#8217;s crawlers, you block Google from indexing your content. That means you will be invisible in search results and in Gemini answers. Allow Google to access your site. The risk of content theft is far lower than the risk of disappearing from search entirely.<\/p>\n<h3>Posting Inconsistent Updates to a Separate Blog Domain<\/h3>\n<p>Do not create a blog.domain.com and keep your main site without content. Split domain authority is a huge problem. It confuses Google and Gemini about which site holds the authority. Keep all your content on your main domain, like www.yourbusiness.com\/blog. This consolidates your authority and makes it easier for Gemini to connect the dots between your different service pages.<\/p>\n<h3>Under-Investing in Video Content<\/h3>\n<p>Text is important, but video is now a major ranking signal for Gemini. If you have a YouTube channel that explains your products, Gemini will often surface those videos alongside text answers. If you have zero video presence, you are missing out on a large slice of the AI answer. Start creating simple, mobile-shot videos answering common customer questions. If you are stuck on the strategy, consider our <a href=\"https:\/\/navigotechsolutions.com\/services.html#digital-marketing\">AI digital marketing<\/a> services to accelerate your video plan.<\/p>\n<figure class=\"wp-block-image size-large\" style=\"margin: 32px 0; text-align: center;\">\n                      <img decoding=\"async\" src=\"https:\/\/navigotechsolutions.com\/blog\/wp-content\/uploads\/2026\/08\/a-clean-two-column-comparison-infographic-on-a-white-backgro-3.jpg\" alt=\"A clean, two-column comparison infographic on a white background. Left column has a red X and labelled \"Mistakes\" listing: Ignoring AI Overviews, Blocking AI Crawlers, Inconsistent Blog Domain, No Video Presence. Right column has a green check mark and labelled \"Best Practices\" listing: Optimise for AI Citation, Allow Google Access, Centralise Content, Publish Video Guides. Simple icons on a white background with premium navy and orange accents.\" style=\"border-radius: 12px; max-width: 100%; height: auto; box-shadow: 0 4px 15px rgba(0,0,0,0.08);\" \/><br \/>\n                    <\/figure>\n<h2 id=\"section-5\">Gemini vs Other AI Tools: What to Use<\/h2>\n<p>You might be wondering where Gemini stands compared to other AI models like ChatGPT, Claude, and its own predecessor, Bard. For Indian marketers, the choice is simpler than you think. You must optimise for Gemini first, because it is baked into Google Search, which is where most Indian users start. However, you should also create content on LinkedIn and YouTube, as these are indexed heavily by other AI models.<\/p>\n<p>Below is a quick comparison to help you understand which tool wins in different scenarios. Your strategy should aim to be compatible with all of them, but your primary focus should be Gemini because of its search integration. As the market evolves, having an <a href=\"https:\/\/navigotechsolutions.com\/services.html#consulting\">AI strategy consulting<\/a> partner can help you navigate these changes without wasting your budget.<\/p>\n<table>\n<thead>\n<tr>\n<th>Feature<\/th>\n<th>Google Gemini<\/th>\n<th>OpenAI ChatGPT<\/th>\n<th>Anthropic Claude<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Search Integration<\/td>\n<td>Deep integration with Google Search<\/td>\n<td>Has browsing but not default<\/td>\n<td>Limited external integration<\/td>\n<\/tr>\n<tr>\n<td>Best For<\/td>\n<td>Local SEO, Customer Discovery, Ads<\/td>\n<td>Content Drafting, Brainstorming<\/td>\n<td>Long-form Analysis, Code<\/td>\n<\/tr>\n<tr>\n<td>Data Freshness<\/td>\n<td>Real-time via Google Index<\/td>\n<td>Depends on plan, can be dated<\/td>\n<td>Frequent updates, but curated<\/td>\n<\/tr>\n<tr>\n<td>Cost to Business<\/td>\n<td>Free for Search, Paid for Enterprise AI<\/td>\n<td>Free tier, Pro at $20\/month<\/td>\n<td>Free tier, Pro at $20\/month<\/td>\n<\/tr>\n<tr>\n<td>Impact on Marketing<\/td>\n<td>Directly controls your inbound traffic<\/td>\n<td>Indirect, via content creation speed<\/td>\n<td>Indirect, via content quality<\/td>\n<\/tr>\n<tr>\n<td>Ecosystem<\/td>\n<td>Works with Google Ads, Maps, Docs<\/td>\n<td>Standalone app, API access<\/td>\n<td>Standalone, API access<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The takeaway is clear. You must build your digital presence for Gemini first. This means high-quality text, perfect local citations, and clear answers. However, do not ignore ChatGPT usage. Many Indian creators use it to draft content quickly. The winning move is to use ChatGPT to draft your content, but then manually refine it to ensure factual accuracy and clear structure before publishing. This hybrid approach keeps you fast and accurate. To learn more about how AI is shifting ad budgets, check out our piece on <a href=\"https:\/\/navigotechsolutions.com\/blog\/ai-ads-in-chatgpt-how-indian-ad-budgets-will-shift\/\">AI ads in ChatGPT<\/a>.<\/p>\n<\/p><\/div>\n<div style=\"background:linear-gradient(135deg,#25D366 0%,#128C7E 100%);border-radius:12px;padding:24px 28px;margin:32px 0;text-align:center;position:relative;z-index:1;\">\n<p style=\"color:#fff;font-family:'Montserrat',sans-serif;font-weight:800;font-size:1.15rem;margin:0 0 8px;\">Not sure which tool fits your business?<\/p>\n<p style=\"color:rgba(255,255,255,0.9);font-size:0.95rem;margin:0 0 16px;\">Our team at NaviGo Tech Solutions will set it up for you \u2014 free 30-minute strategy call.<\/p>\n<p>  <a href=\"https:\/\/wa.me\/916380853075?text=Hi%2C%20I%20read%20your%20blog%20and%20want%20a%20free%20strategy%20call\" target=\"_blank\" rel=\"noopener\" style=\"background:#fff;color:#128C7E;font-family:&#039;Montserrat&#039;,sans-serif;font-weight:800;padding:12px 28px;border-radius:50px;text-decoration:none;font-size:1rem;border-bottom:none;display:inline-block;\">WhatsApp Us Now \u2014 It&#8217;s Free<\/a>\n<\/div>\n<div class=\"navigo-faq-header\">\n<h2>Frequently Asked Questions<\/h2>\n<\/div>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">Will my old website rank if I just update my blog?<\/summary>\n<div class=\"navigo-faq-answer\">Updating your blog is a good start, but it is not enough. Gemini evaluates your entire website structure. You need clear service pages, a solid internal linking strategy, and a mobile-friendly design. Start with the blog, but also refactor your homepage to answer &#8220;who, what, where, and why&#8221; questions directly. Your architecture matters more now than ever.<\/div>\n<\/details>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">Do I still need to pay for Google Ads if I have AI summaries?<\/summary>\n<div class=\"navigo-faq-answer\">Yes. Ads still occupy a premium space in search results, and they appear above the AI summary. While organic visibility is great for trust, paid ads guarantee immediate visibility. In the short term, you need a dual strategy. Use SEO to win the AI citation, and use PPC to capture the high-intent clicks while your organic presence builds.<\/div>\n<\/details>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">Is Gemini better for my business than using ChatGPT?<\/summary>\n<div class=\"navigo-faq-answer\">For getting found by customers, yes. Gemini is the primary driver of Google Search traffic in India. ChatGPT is a powerful tool for creating content internally. So you should not choose one over the other. You should use ChatGPT to write your content, and then optimise that content specifically for Gemini&#8217;s citation rules.<\/div>\n<\/details>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">How quickly can I expect to see results from these changes?<\/summary>\n<div class=\"navigo-faq-answer\">If you fix your Google Business Profile and add clear FAQs, you might see changes within 2 to 4 weeks in local searches. For broader content changes, expect a timeline of 2 to 3 months. Google recrawls sites at different speeds. The key is consistency. Publish updated, high-quality content every week for maximum effect.<\/div>\n<\/details>\n<div class=\"navigo-footer\">\n<p>Ready to dominate the AI search landscape? Let us help you build a strategy that gets your business featured in Google Gemini answers and keeps your pipeline full of ready-to-buy customers.<\/p>\n<p><a href=\"https:\/\/navigotechsolutions.com\/contact.html\" target=\"_blank\">WhatsApp Us Now \u2014 It&#8217;s Free \u2014 NaviGo Tech Solutions<\/a><\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Gemini just launched and it changes Indian marketing overnight. Learn how to adapt your strategy, rank higher, and win customers in 2026.<\/p>\n","protected":false},"author":1,"featured_media":2567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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