{"id":985,"date":"2026-04-16T11:20:30","date_gmt":"2026-04-16T11:20:30","guid":{"rendered":"https:\/\/navigotechsolutions.com\/blog\/social-media-marketing-for-small-business-india-2026-guide-2\/"},"modified":"2026-04-16T11:20:30","modified_gmt":"2026-04-16T11:20:30","slug":"social-media-marketing-for-small-business-india-2026-guide-2","status":"publish","type":"post","link":"https:\/\/navigotechsolutions.com\/blog\/social-media-marketing-for-small-business-india-2026-guide-2\/","title":{"rendered":"Social Media Marketing for Small Business India 2026 Guide"},"content":{"rendered":"<style>\n:root{--primary-blue:#1e90ff;--deep-blue:#003C8F;--accent-orange:hsl(209,100%,50%);--neutral-bg:#F9F9F9;--neutral-white:#FFFFFF;--text-charcoal:#2C2C2C;--text-grey:#555555;--light-blue-bg:#EDF5FF;}\nbody{margin:0;padding:0;font-family:'Open Sans',sans-serif;background-color:var(--neutral-bg);color:var(--text-charcoal);line-height:1.6;}\na{color:var(--primary-blue);font-weight:700;text-decoration:none;border-bottom:2px solid var(--accent-orange);transition:all .3s ease;}\na:hover{color:var(--deep-blue);border-bottom-color:var(--primary-blue);background-color:#EDF5FF;}\n.navigo-container{font-family:'Open Sans',sans-serif;background-color:var(--neutral-bg);background-image:radial-gradient(#e5e5e5 1px,transparent 1px);background-size:20px 20px;max-width:900px;margin:40px auto;padding:40px;border-radius:20px;box-shadow:0 10px 30px rgba(0,0,0,.05);position:relative;overflow:hidden;}\n.navigo-shape-top-right{position:absolute;top:-50px;right:-50px;width:150px;height:150px;background:var(--primary-blue);border-radius:50%;opacity:.1;z-index:0;}\n.navigo-shape-bottom-left{position:absolute;bottom:-50px;left:-50px;width:200px;height:200px;background:var(--accent-orange);border-radius:50%;opacity:.05;z-index:0;}\n.navigo-hero{background:var(--neutral-white);padding:45px;border-radius:15px;box-shadow:0 4px 15px rgba(0,0,0,.03);border-left:6px solid var(--primary-blue);margin-bottom:40px;position:relative;z-index:1;}\n.navigo-logo{font-family:'Montserrat',sans-serif;font-weight:800;background:#EDF5FF;padding:6px 12px;border-radius:4px;color:var(--deep-blue);letter-spacing:1px;font-size:1rem;margin-bottom:18px;display:inline-block;}\n.navigo-hero h1{font-family:'Montserrat',sans-serif;font-size:2rem;margin:0 0 12px;color:var(--text-charcoal);line-height:1.3;}\n.navigo-hero p{font-size:1.05rem;color:var(--text-grey);line-height:1.7;margin:0 0 12px;max-width:760px;}\n.navigo-article{background:var(--neutral-white);padding:35px;border-radius:12px;border:1px solid #e5e5e5;line-height:1.9;font-size:1.06rem;color:var(--text-grey);position:relative;z-index:1;}\n.navigo-article h2{font-family:'Montserrat',sans-serif;color:var(--deep-blue);font-size:1.6rem;margin-top:34px;margin-bottom:12px;}\n.navigo-article h3{font-family:'Montserrat',sans-serif;color:var(--text-charcoal);font-size:1.2rem;margin-top:22px;margin-bottom:8px;}\n.navigo-article p{margin-bottom:14px;}\n.navigo-article ul{margin-left:18px;margin-bottom:14px;}\n.navigo-article table{width:100%;border-collapse:collapse;margin:20px 0;}\n.navigo-article th,.navigo-article td{border:1px solid #e5e5e5;padding:12px;text-align:left;}\n.navigo-article th{background-color:#f2f2f2;color:var(--deep-blue);}\n.key-takeaways{background:var(--light-blue-bg);border-left:6px solid var(--primary-blue);padding:18px 22px;border-radius:8px;margin:28px 0;}\n.toc{background:#fafafa;border:1px solid #eee;padding:20px;border-radius:8px;margin:25px 0;}\n.toc strong{display:block;margin-bottom:10px;font-family:'Montserrat',sans-serif;color:var(--deep-blue);}\n.toc ul{list-style-type:none;padding-left:0;margin:0;}\n.toc li{margin-bottom:8px;padding-left:15px;position:relative;}\n.toc li::before{content:\"\u2022\";color:var(--primary-blue);position:absolute;left:0;top:0;}\n.navigo-faq-header{text-align:center;margin-top:42px;margin-bottom:22px;}\n.navigo-faq-header h2{font-family:'Montserrat',sans-serif;font-size:1.9rem;color:var(--text-charcoal);}\n.navigo-faq-details{background:var(--neutral-white);margin-bottom:12px;border-radius:8px;border:1px solid #e5e5e5;overflow:hidden;position:relative;z-index:1;}\n.navigo-faq-summary{padding:16px 20px;font-family:'Montserrat',sans-serif;font-weight:700;color:var(--deep-blue);cursor:pointer;display:flex;justify-content:space-between;align-items:center;list-style:none;}\n.navigo-faq-summary::after{content:'';width:10px;height:10px;border-right:3px solid var(--primary-blue);border-bottom:3px solid var(--primary-blue);transform:rotate(45deg);flex-shrink:0;}\n.navigo-faq-details[open] .navigo-faq-summary::after{transform:rotate(-135deg);}\n.navigo-faq-answer{padding:0 20px 18px;color:var(--text-grey);}\n.navigo-footer{margin-top:36px;padding-top:22px;border-top:2px solid #eee;text-align:center;color:var(--text-grey);font-size:.95rem;position:relative;z-index:1;}\n@media(max-width:768px){.navigo-container{padding:20px;margin:0;border-radius:0;}.navigo-hero{padding:25px;}.navigo-article{padding:20px;font-size:1rem;}.navigo-shape-top-right,.navigo-shape-bottom-left{display:none;}}\n<\/style>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@400;700;800&#038;family=Open+Sans:wght@400;600;700&#038;display=swap\" rel=\"stylesheet\">\n<div class=\"navigo-container\">\n<div class=\"navigo-shape-top-right\"><\/div>\n<div class=\"navigo-shape-bottom-left\"><\/div>\n<div class=\"navigo-hero\">\n<div class=\"navigo-logo\">NaviGo Tech Solutions<\/div>\n<h1>Social Media Marketing for Small Business India 2026: The Complete Growth Guide<\/h1>\n<p>Most small business owners in India are posting on Instagram or WhatsApp and getting almost nothing back. <strong>The platforms have changed, the algorithms have shifted, and what worked in 2023 is actively hurting you now.<\/strong> This guide gives you a clear, practical roadmap for social media marketing for small business India 2026, so you can stop guessing and start growing.<\/p>\n<p>This guide covers:<\/p>\n<ul>\n<li>What social media marketing actually means for Indian small businesses in 2026<\/li>\n<li>Why the landscape has changed dramatically and which platforms now matter most<\/li>\n<li>A step-by-step strategy you can start implementing this week<\/li>\n<li>The biggest mistakes small businesses make and how to avoid every one of them<\/li>\n<\/ul>\n<p>Read through each section carefully \u2014 every point here is built around what is actually working for Indian businesses right now.<\/p>\n<\/p><\/div>\n<div class=\"navigo-article\">\n<div class=\"key-takeaways\">\n      <strong>What You&#8217;ll Learn:<\/strong><\/p>\n<ul>\n<li>Which social platforms are driving the best results for Indian small businesses in 2026<\/li>\n<li>How to build a content strategy that attracts buyers, not just followers<\/li>\n<li>The seven-step process to set up a social media system that runs consistently<\/li>\n<li>How AI tools and automation are changing what small teams can achieve on a tight budget<\/li>\n<\/ul><\/div>\n<div class=\"toc\">\n      <strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#section-1\">What Social Media Marketing Means for Indian Small Businesses in 2026<\/a><\/li>\n<li><a href=\"#section-2\">Why 2026 Is a Turning Point for Social Media in India<\/a><\/li>\n<li><a href=\"#section-3\">How to Build Your Social Media Strategy Step by Step<\/a><\/li>\n<li><a href=\"#section-4\">Common Mistakes Small Businesses Make on Social Media<\/a><\/li>\n<li><a href=\"#section-5\">Top Social Media Platforms Compared for Indian Small Businesses<\/a><\/li>\n<\/ul><\/div>\n<h2 id=\"section-1\">What Social Media Marketing Means for Indian Small Businesses in 2026<\/h2>\n<p>Social media marketing is the practice of using platforms like Instagram, YouTube, WhatsApp, LinkedIn, and Facebook to build awareness, attract customers, and drive sales for your business. For a small business owner in India, it is one of the most affordable and scalable ways to reach people who are actually ready to buy.<\/p>\n<p>The key word here is <strong>system<\/strong>. Most small businesses treat social media like a notice board \u2014 they post something when they remember to, respond to comments occasionally, and then wonder why nothing is happening. A proper social media marketing approach is built around a content calendar, a clear audience profile, consistent posting, and a way to track what is working.<\/p>\n<p>Think about a saree shop in Coimbatore or a home-baking business in Bengaluru. Both of them have products with real visual appeal. With the right reels on Instagram, the right WhatsApp broadcast strategy, and a small budget on Meta ads, businesses like these are now pulling in orders from customers across Tamil Nadu and beyond without spending a rupee on a physical advertisement.<\/p>\n<p>Social media marketing is not about going viral. It is about showing up consistently in front of the right people, building enough trust that they choose you over a competitor, and then making it simple for them to take action. That is the entire game, and the sections below will show you exactly how to play it.<\/p>\n<h2 id=\"section-2\">Why 2026 Is a Turning Point for Social Media in India<\/h2>\n<h3>India Now Has Over 900 Million Internet Users<\/h3>\n<p>India crossed 900 million internet users in 2025 and the number keeps climbing, driven largely by affordable mobile data and the Jio effect reaching tier-2 and tier-3 cities. This means your potential customer base is no longer limited to metros. A boutique clothing brand in Madurai can now realistically sell to customers in Pune, Jaipur, or even the diaspora in Dubai. The audience is there. The question is whether your business is showing up where they spend their time.<\/p>\n<h3>Short-Form Video Has Become the Default Content Format<\/h3>\n<p>Instagram Reels, YouTube Shorts, and Moj have made short-form video the primary way Indians discover new products and services. Platforms now actively suppress static image posts in favour of video content. If your business is not producing at least three to five short videos per week, you are essentially invisible to a large portion of your potential audience. The good news is that production no longer requires expensive equipment \u2014 a decent smartphone and decent lighting is enough to start.<\/p>\n<h3>AI Is Now Baked Into Every Major Platform<\/h3>\n<p>Meta, YouTube, and LinkedIn all use AI to decide which content gets shown to which users. This means the old tricks of using trending hashtags or posting at peak hours matter less. What matters now is whether your content holds attention for the first three seconds, whether people save or share it, and whether your profile is consistent enough that the algorithm trusts it. Understanding this shift is the difference between a strategy that grows and one that stagnates.<\/p>\n<h3>WhatsApp Business Has Become a Serious Sales Channel<\/h3>\n<p>WhatsApp Business with its broadcast lists, catalogue features, and now API-driven automation has become one of the most powerful direct-to-customer tools available to Indian small businesses. Open rates on WhatsApp messages sit above 90 percent, compared to around 20 percent for email. Businesses that have built even a modest WhatsApp subscriber list of 500 to 1,000 customers are generating repeat sales at almost zero cost. If you are not building this list actively, you are leaving money on the table every single month.<\/p>\n<h2 id=\"section-3\">How to Build Your Social Media Strategy Step by Step<\/h2>\n<p>Here is a practical seven-step process that works for Indian small businesses regardless of the industry you are in. Follow these in order and you will have a working social media system within 30 days.<\/p>\n<ul>\n<li><strong>Step 1 \u2014 Define your one core customer.<\/strong> Before you post anything, write down who your ideal customer is. Age, location, what they worry about, what they aspire to. A Chennai-based fitness studio might target working women aged 25 to 40 in Anna Nagar who want to lose weight without a drastic diet change. The more specific you are, the more relevant your content will be.<\/li>\n<li><strong>Step 2 \u2014 Choose two platforms, not six.<\/strong> Spreading yourself thin across every platform is a guaranteed way to produce mediocre content everywhere. Pick two platforms where your audience is most active. For most Indian consumer businesses, that is Instagram and WhatsApp. For B2B or service businesses, it is LinkedIn and Instagram. Start there and master both before adding more.<\/li>\n<li><strong>Step 3 \u2014 Set up your profiles properly.<\/strong> Your bio must state clearly what you do, who you serve, and what someone should do next. Include a phone number or link. Use a clean logo or professional photo. A half-finished profile tells visitors you are not serious about your business.<\/li>\n<li><strong>Step 4 \u2014 Build a monthly content calendar.<\/strong> Plan 12 to 16 posts per month in advance. Mix educational posts (tips your audience finds useful), trust posts (testimonials, behind-the-scenes, results), and sales posts (offers, product highlights, calls to action). Aim for roughly 60 percent educational, 20 percent trust, and 20 percent sales content.<\/li>\n<li><strong>Step 5 \u2014 Create content in batches.<\/strong> Set aside one day a fortnight to shoot or write all your content for the next two weeks. This is far more efficient than trying to post something every day on the fly. Use free tools like Canva for graphics and CapCut for basic video editing.<\/li>\n<li><strong>Step 6 \u2014 Engage actively for 20 minutes after every post.<\/strong> Reply to every comment. Respond to DMs within a few hours. Comment on posts from accounts your target audience follows. This signals to the algorithm that your account is active and human, which directly increases your reach.<\/li>\n<li><strong>Step 7 \u2014 Track your numbers weekly.<\/strong> Look at reach, saves, shares, and profile visits \u2014 not just likes. If a certain type of content consistently drives saves or DMs, produce more of it. Drop what is not moving. Review this once a week and adjust your calendar accordingly.<\/li>\n<\/ul>\n<h2 id=\"section-4\">Common Mistakes Small Businesses Make on Social Media<\/h2>\n<h3>Posting Without a Clear Goal<\/h3>\n<p>Many small business owners post content because they feel they should be active online. But every post needs a purpose \u2014 to build awareness, generate an enquiry, drive traffic to a link, or build trust. When there is no goal behind a post, the content tends to be vague, the call to action is missing, and the audience has no idea what to do next. Before you publish anything, ask: what do I want the person who sees this to think, feel, or do?<\/p>\n<h3>Ignoring Video Entirely<\/h3>\n<p>This is the single most costly mistake in 2026. Businesses that are relying only on static graphics or text posts are seeing their organic reach fall sharply. Platforms across the board are favouring video content, and Indian audiences are consuming short-form video at record rates. You do not need to be on camera if that feels uncomfortable. Product demos, text-on-screen videos with voiceover, and time-lapse of your work are all effective video formats that do not require you to appear personally.<\/p>\n<h3>Buying Followers or Using Bots<\/h3>\n<p>This is still happening and it still causes serious damage. Fake followers destroy your engagement rate, which signals to the algorithm that your content is low quality. A business with 500 genuine, engaged followers will always outperform one with 10,000 fake followers. Platform AI in 2026 is sophisticated enough to identify and suppress accounts with suspicious growth patterns. Build your audience the right way, even if it is slower.<\/p>\n<h3>Not Linking Social Media to Your Website or Offers<\/h3>\n<p>Social media is the front door, not the destination. Every platform you use should be pushing people toward something \u2014 a product page, a WhatsApp contact, a booking form, or a landing page. If your website is not converting visitors into leads, no amount of social media activity will save your business. See our <a href=\"https:\/\/navigotechsolutions.com\/blog\/social-media-seo-in-2026-why-google-is-no-longer-the-first-stop\/\" target=\"_blank\">guide on Social Media SEO in 2026<\/a> to understand how search and social now work together to drive traffic.<\/p>\n<h3>Treating Every Platform the Same<\/h3>\n<p>Content that works on LinkedIn will fall flat on Instagram. The tone, format, length, and visual style all differ by platform. A professional tip for a B2B audience on LinkedIn should be written differently than the same idea presented as a reel for Instagram. Take the time to understand each platform&#8217;s culture before you post. Our <a href=\"https:\/\/navigotechsolutions.com\/services.html#social-media\" target=\"_blank\">social media marketing services<\/a> include platform-specific strategy so you are never wasting effort on the wrong format.<\/p>\n<h2 id=\"section-5\">Top Social Media Platforms Compared for Indian Small Businesses<\/h2>\n<p>Not every platform deserves equal attention from your business. The right choice depends on your industry, your audience, and what you are trying to achieve. Here is a clear comparison of the major platforms relevant to Indian small businesses in 2026, so you can make an informed decision about where to invest your time and budget.<\/p>\n<p>Use this table as a quick reference when deciding where to focus your efforts. If you are just starting out, pick the platform where your target customers are most active and commit to it for at least 90 days before drawing conclusions.<\/p>\n<table>\n<thead>\n<tr>\n<th>Platform<\/th>\n<th>Best For<\/th>\n<th>Content Type<\/th>\n<th>Avg. Monthly Active Users India (2026)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Instagram<\/td>\n<td>Consumer brands, food, fashion, beauty, fitness<\/td>\n<td>Reels, Stories, Carousels<\/td>\n<td>380 million+<\/td>\n<\/tr>\n<tr>\n<td>WhatsApp Business<\/td>\n<td>Direct sales, repeat customers, local service businesses<\/td>\n<td>Broadcasts, Catalogues, Status<\/td>\n<td>500 million+<\/td>\n<\/tr>\n<tr>\n<td>YouTube Shorts<\/td>\n<td>Education, tutorials, product demos<\/td>\n<td>Short-form video, long-form video<\/td>\n<td>460 million+<\/td>\n<\/tr>\n<tr>\n<td>LinkedIn<\/td>\n<td>B2B services, consulting, staffing, SaaS<\/td>\n<td>Articles, posts, short video<\/td>\n<td>130 million+<\/td>\n<\/tr>\n<tr>\n<td>Facebook<\/td>\n<td>Local community, ads targeting, older demographics<\/td>\n<td>Groups, ads, video<\/td>\n<td>350 million+<\/td>\n<\/tr>\n<tr>\n<td>Moj \/ ShareChat<\/td>\n<td>Regional language audiences, tier-2 and tier-3 cities<\/td>\n<td>Short-form video in regional languages<\/td>\n<td>200 million+<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Once you have chosen your platforms, the next step is to pair your social media activity with a strong content plan and, where budget allows, a modest paid advertising strategy. If you are unsure where to begin with paid social, our <a href=\"https:\/\/navigotechsolutions.com\/services.html#ai\" target=\"_blank\">AI Ads and Automation service<\/a> helps Indian small businesses run smarter, lower-cost campaigns that convert, without needing a large in-house team.<\/p>\n<\/p><\/div>\n<div class=\"navigo-faq-header\">\n<h2>Frequently Asked Questions<\/h2>\n<\/p><\/div>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">How much should a small business in India spend on social media marketing per month?<\/summary>\n<div class=\"navigo-faq-answer\">There is no fixed number, but a realistic starting point for a small business is between Rs. 5,000 and Rs. 20,000 per month for a combination of content creation and paid advertising. If you are doing the content yourself, even Rs. 3,000 to Rs. 5,000 per month in Meta or Instagram ads can produce measurable results if your targeting and creative are right. The key is to start small, test what works, and scale the budget toward what is converting.<\/div>\n<\/details>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">Which platform is best for a small business in India that is just starting out?<\/summary>\n<div class=\"navigo-faq-answer\">For most consumer-facing businesses, Instagram combined with WhatsApp Business is the most effective starting point. Instagram gives you discoverability through reels and hashtags, while WhatsApp lets you build a direct channel to your customers with very high open rates. If you are in a B2B space, start with LinkedIn instead of Instagram. The most important thing is to choose one or two platforms and be consistent on those rather than spreading yourself thin across five or six.<\/div>\n<\/details>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">How often should a small business post on social media?<\/summary>\n<div class=\"navigo-faq-answer\">Consistency matters more than frequency. Posting three to four times per week on Instagram, with at least two of those being reels, is a strong baseline. On LinkedIn, two to three times per week is sufficient. For WhatsApp Business broadcasts, once or twice a week is appropriate so you do not come across as spam. The biggest mistake is posting daily for two weeks and then going silent for a month \u2014 that inconsistency actively hurts your reach on every platform.<\/div>\n<\/details>\n<details class=\"navigo-faq-details\">\n<summary class=\"navigo-faq-summary\">Do I need a digital marketing agency or can I manage social media myself?<\/summary>\n<div class=\"navigo-faq-answer\">If you have the time and inclination, you can absolutely manage basic social media yourself using the steps in this guide. However, once your business reaches a point where you need consistent content production, paid ad management, and performance tracking, working with a specialist agency becomes far more cost-effective than doing it all alone. Our <a href=\"https:\/\/navigotechsolutions.com\/blog\/digital-marketing-agency-in-chennai-2026-guide\/\" target=\"_blank\">guide on choosing a digital marketing agency in Chennai<\/a> will help you understand what to look for and when the right time to bring in support is.<\/div>\n<\/details>\n<div class=\"navigo-footer\">\n<p>Ready to turn your social media presence into a consistent source of leads and sales? Let NaviGo Tech Solutions build and manage a strategy that actually works for your business.<\/p>\n<p><a href=\"https:\/\/navigotechsolutions.com\/contact.html\" target=\"_blank\">Get Your Free Consultation \u2014 NaviGo Tech Solutions<\/a><\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover how social media marketing for small business India 2026 can drive real growth. Practical strategies, platform tips, and expert advice from Chennai.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-985","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=985"}],"version-history":[{"count":0,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/985\/revisions"}],"wp:attachment":[{"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navigotechsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}