Creatio has rolled out an agentic CRM layer that replaces the old record-keeping model with AI agents that act on their own across sales, service, and marketing. Instead of reps logging every call and email, the agents pick up tasks, qualify leads, draft replies, and push deals forward inside a no-code builder. For Indian SMEs still running CRMs built for data entry, this signals where the market is heading fast.
⚡ Fast Takeaways:
- Core Update: Creatio's new agentic layer deploys autonomous AI agents that execute tasks across sales, service, and marketing inside a single no-code platform, moving beyond static CRM records.
- Key Metrics / Specs: Built on a no-code AI engine, the agents handle lead qualification, follow-ups, and case resolution without human scripting, cutting the manual grunt work that eats SME sales hours.
- Access & Availability: Rolling out to Creatio customers now through its CRM and workflow products, with no-code configuration available to existing accounts.