OpenAI has opened the ChatGPT Marketplace, a storefront that lets approved developers publish apps, GPTs, and agent workflows directly inside ChatGPT for its global user base. Indian AI startups building vertical tools in fintech, legal, health, and education can now ship to hundreds of millions of existing chat sessions instead of acquiring users app by app. The window matters: early listings get default distribution before discovery gets crowded.
⚡ Fast Takeaways:
- Core Update: A live marketplace inside ChatGPT where third-party apps and AI agents reach users without a separate install or redirect.
- Key Metrics / Specs: Reports point to a ~15% to 30% platform commission on paid apps, with discovery driven by usage signals rather than ad spend. ChatGPT already sits in the hundreds of millions of weekly active users range heading into 2026.
- Access & Availability: Listings are review gated and live now. Developers need verified business credentials, privacy disclosures, and policy compliance to pass review.
- India Angle: Indian builders face an uneven field: strong engineering talent, weak distribution, and rising local competition after moves like Cars24's $20M AI Labs fund.