A plain text-only website is now a measurable GEO (Generative Engine Optimization) liability for Indian brands. AI answer engines like ChatGPT, Google AI Overviews, Perplexity, and Gemini increasingly pull, cite, and recommend brands based on structured data, media, schema, and entity signals, not keyword-dense paragraphs. Sites that skip images, video, product feeds, reviews, and structured markup are getting skipped in the answer layer even when their traditional rankings hold.
⚡ Fast Takeaways:
- Core Update: AI answer engines now weight schema markup, entity clarity, and multimodal assets (images, video, structured feeds) far above raw text volume when selecting which brands to cite.
- Key Metrics / Specs: Text-only pages show lower citation rates in AI Overviews and chat answers, while structured, media-rich pages surface more often inside generated recommendations.
- Access & Availability: The shift is already live across Google AI Overviews, ChatGPT search, Perplexity, and Gemini, and it hits every Indian business sector with zero opt-out.