RAD Intel has launched RADAR, a visibility platform built to track and optimize brand presence across GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and classic SEO in one dashboard. The move targets the exact gap Indian marketers have been complaining about: rankings look fine in Google Search Console while ChatGPT, Gemini, Perplexity, and AI Overviews quietly skip their brand in the answer box. RADAR is positioned as a single layer that measures how AI engines cite, quote, and recommend a company, not just where it ranks.
⚡ Fast Takeaways:
- Core Update: RADAR unifies GEO, AEO, and traditional SEO tracking, so teams can see how AI answer engines mention them versus how they rank on blue links.
- Key Metrics / Specs: The platform focuses on AI citation share, answer inclusion, and source attribution across major generative engines instead of keyword position alone.
- Access & Availability: Rolling out now to brands and agencies, with Indian teams able to plug it into existing search and content workflows immediately.