+91-6380853075 support@navigotechsolutions.com
Case Study — Real Estate
Home/Case Studies/Real Estate Lead Engine

How We Grew a Real Estate Client from 42 to 168 Leads Per Month

A full breakdown of the AI ad strategy, WhatsApp bot, and conversion funnel that delivered 4x lead growth in 90 days.

42 → 168 Leads/Month
CPL Down 47%
1 FTE Saved
Industry
Real Estate
Location
Chennai, India
Duration
90 Days
Platforms
Meta + Google + WhatsApp

Client Overview

RK Properties is a mid-sized real estate firm based in Chennai, focused on residential and commercial property sales. They operate primarily across North and Central Chennai and rely heavily on digital leads for their sales team.

The Challenge

Before working with NaviGo, RK Properties was running generic Facebook ads with no segmentation, no dedicated landing page, and no follow-up automation. The sales team was manually following up on every lead — slowly.

  • Only 42 leads per month — mostly unqualified
  • No audience segmentation or retargeting
  • Manual WhatsApp follow-up (3+ hour response time)
  • No landing page — ads linked to homepage
  • No system to track lead quality or source
3-Layer AI System

Our Strategy

We built three interconnected systems that worked together:

AI-Optimised Advertising
  • Smart audience segmentation (intent-based)
  • AI-generated ad creatives tested in parallel
  • Separate campaigns: Meta + Google Search
  • Budget shifted daily based on performance data
Conversion Funnel
  • Dedicated landing page per property type
  • Strong headline, social proof, clear CTA
  • A/B tested form length (reduced to 3 fields)
  • Pixel tracking for retargeting warm visitors
WhatsApp Lead Bot
  • Instant auto-reply to all enquiries
  • Smart qualification questions sent automatically
  • Hot leads routed to sales team in real-time
  • Cold leads nurtured with drip messages

How We Executed It

1
Week 1–2
Audit & Strategy

Deep-dive into existing ad account, audience data, and lead quality. Identified top-performing property types.

2
Week 3
Landing Page Build

Designed and launched 3 property-type-specific landing pages with tracking pixels and WhatsApp integration.

3
Week 4
AI Ad Launch

Launched Meta and Google campaigns with 12 creative variants. Let the AI optimise for cost per lead in the first 7 days.

4
Week 5
WhatsApp Bot Live

Deployed the automated lead bot. Response time dropped from 3 hours to under 3 minutes for all enquiries.

5
Weeks 6–13
Optimisation

Weekly performance review: paused low performers, scaled winners, added retargeting audience from landing page visitors.

Results After 90 Days

168
Leads/Month (from 42)
47%
Reduction in CPL
1 FTE
Saved (bot replaced manual follow-up)
<3 min
Lead Response Time
68%
Contact Rate (up from 31%)
4.2x
Return on Ad Spend

NaviGo completely transformed our lead generation. Before them, we were struggling with 42 leads a month. Now we consistently hit 168 qualified leads — all through their AI ad system and WhatsApp bot. The cost per lead dropped by 47%. Best investment we made this year.

Rajesh Kumar
Founder, RK Properties
★★★★★

Key Takeaways

AI-generated creatives outperformed human-designed ads by 2.3x in click-through rate — because they can be tested at scale.

Landing page specificity matters. Leads from property-type-specific pages converted 61% better than generic pages.

Speed of follow-up is the #1 factor in real estate lead conversion. The WhatsApp bot's sub-3-minute response was the single biggest quality improvement.

Campaign Summary
Industry Real Estate
Client RK Properties
Duration 90 Days
Result 4x Leads + 47% CPL Down
Services Used
  • AI-Powered Meta Ads
  • Google Search Campaigns
  • AI Ad Creative Generation
  • Conversion Landing Page
  • WhatsApp Lead Bot
  • Weekly Performance Reporting
Get Your Free Audit

We will analyse your current lead gen setup and show you exactly where the growth is hiding.

Book Free Audit